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Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

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Issue DateTitleAuthor(s)TypeAccess Type
19-Nov-2019The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161Gonçalves, Sara MartinsmasterThesisopenAccess
16-Nov-2018The impact of China's integration in the global economy: Chinese special economic zones in Africa10071/18642Martins, Beatriz FernandesmasterThesisopenAccess
4-Dec-2018The impact of European Union support programmes on the internationalisation of micro, small and medium-sized enterprises in the wine sector10071/18763Oliveira, Luís demasterThesisopenAccess
21-Nov-2018The impact of facial expressions in consumer purchase decision10071/18375Mendes, Gonçalo Ramos Braz MergulhãomasterThesisrestrictedAccess
4-Nov-2019The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement10071/19047Pacheco, Mariana GomesmasterThesisrestrictedAccess
4-Nov-2019The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035Costa, Inês Oliveira Milheiro damasterThesisopenAccess
28-Nov-2019The impact of influencers in the consumer's purchase intention: the cosmetic industry10071/19346Botelho, Márcia Filipa MartinsmasterThesisrestrictedAccess
24-Jul-2018The impact of intangibles on the performance of the major technological companies in the world10071/16937Ferreira, Catarina Filipa PitaumasterThesisopenAccess
10-Dec-2018The impact of new retail trends in the context of convenience stores10071/18445Sousa, Raquel Patrícia MatosmasterThesisrestrictedAccess
24-Nov-2017The impact of new trends in supermarket environment: the case of the olive oil sector10071/16204Evangelista, Filipa Loja Gomes FerreiramasterThesisrestrictedAccess
12-Dec-2018The impact of online negative word-of-mouth on consumers in the sports shoes industry10071/18460Barnabé, Andreia Filipa Venâncio MarujomasterThesisrestrictedAccess
21-Nov-2019The impact of pay dispersion on organizational performance10071/19156Leite, Carolina Maria Ferreira Alves da CostamasterThesisopenAccess
21-Oct-2019The impact of social media on consumer behaviour10071/19021Morgadinho, Ana Rita PiresmasterThesisrestrictedAccess
22-Nov-2018The impact of working capital on profitability in the European tourism10071/18581Campina, Marisa TomásmasterThesisopenAccess
23-Nov-2017The importance of green marketing for portuguese companies in the footwear industry10071/15213Ribeiro, Helena Maria Santos SilvamasterThesisopenAccess
15-Dec-2017The influence of culture on interpersonal communication at PWC10071/15927Tkachenko, AnastasiyamasterThesisopenAccess
1-Oct-2019The influence of employer branding on a firm's financial performance10071/18967Matheis, Tamara HeiderosemasterThesisopenAccess
7-Dec-2018The influence of Sofia's destination image on satisfaction, intention to recommend, and post-visit intentions towards Bulgarian products: does unique image matter?10071/18619Antova, Stanislava PlamenovamasterThesisembargoedAccess
13-Dec-2018The influence of typical versus atypical ads on sharing intention10071/17905Matos, Sara Filipa Lourenço demasterThesisrestrictedAccess
21-Oct-2019The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness10071/18990Pinote, Ana de NoronhamasterThesisrestrictedAccess