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Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

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Issue DateTitleAuthor(s)TypeAccess Type
16-Nov-2018Snackwill: lauching a new brand of healthy snacks in the market10071/18597Silva, Margarida do Vale Cardoso Vidal damasterThesisopenAccess
3-Jul-2019Social capital, organizational learning and enterprise performance: an empirical study on pharmaceutical companies in China10071/19751Ouyang JingbodoctoralThesisrestrictedAccess
24-Jul-2019Social media as a communication tool for small and medium enterprises: lessons learned on best practices for companies with limited budget10071/18860Barata, Joana AmaromasterThesisopenAccess
25-Oct-2019Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogs10071/19172Ying ZhoumasterThesisopenAccess
21-Nov-2018Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures10071/18444Guftométros, MyronmasterThesisrestrictedAccess
20-Nov-2019Spice-it.up: team-cooking experience10071/19198Afat, PelinmasterThesisrestrictedAccess
29-Nov-2019Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club10071/19434Oliveira, Diogo Matos dos Santos de MagalhãesmasterThesisopenAccess
14-Nov-2018Sports marketing - management Real Oviedo: the rebirth of a historical Spanish football club10071/17868Corominas Cabrales, PelayomasterThesisopenAccess
20-Nov-2019Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wings10071/19184Brito, David CoelhomasterThesisopenAccess
21-Nov-2018Stay or leave?: a relação entre as práticas de gestão de recursos humanos de alta performance a intenção de turnover em consultoras10071/18714Murcho, Ana Raquel da CruzmasterThesisopenAccess
21-Dec-2017Strategic analysis of overseas chinese language media: the case of jornal Puxin10071/16285Cuijian YinmasterThesisopenAccess
21-Dec-2017Strategic communication and barriers to strategy implementation10071/15808Durão, Tomás Branco Gaspar PiresmasterThesisrestrictedAccess
28-Feb-2019Strategic plan for a born global firm and the contribution of network relationships in the process of internationalization. Attentive10071/18855Salvador, Leandro Jorge AndrémasterThesisopenAccess
30-Sep-2019Strategic plan for a new restaurant business10071/18957Brito, Sara Reimão Pinto Fauvelet demasterThesisrestrictedAccess
28-Nov-2019Strategic social responsibility and its impact on startup strategy: a qualitative study with Portuguese startups10071/19424Silva, Marta Amado de Freitas Vieira Nogueira damasterThesisrestrictedAccess
16-Jul-2018Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry10071/17277Guérin, Aude LouisemasterThesisopenAccess
21-Dec-2017Success Factors in a Reward and Equity Based Crowdfunding Campaign10071/15933Ferreira, Francisco Pedro Santos MirandamasterThesisopenAccess
12-Nov-2019Sustainable development of Chinese family businesses: a dynamic capability approach10071/19785Shi HaodoctoralThesisrestrictedAccess
16-Nov-2018Sustainable sucess in football: from clubs dynamic capabilities to sustained competitive advantage10071/18598Sismeiro, Francisco QuintelamasterThesisopenAccess
16-Nov-2018Synergetic value-driven innovation in business model of organic agriculture in China: a case study of IGARDEN10071/17738William YaodoctoralThesisopenAccess