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Browsing by Author Vinhas da Silva, R.

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Issue DateTitleAuthor(s)TypeAccess Type
2015Assessing brand personality associations of top of mind wine brands10071/9358Brochado, A.; Vinhas da Silva, R.; LaPlaca, P.articleopenAccess
2016B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions10071/13306LaPlaca, P.; Vinhas da Silva, R.articleembargoedAccess
2017Consumer perceptions of sustainability: an exploratory study10071/14971Ferguson, K. E.; Hair, J. F.; Vinhas da Silva, R.; Oliveira-Brochado, A.; Mollah, M. M. H.articleembargoedAccess
2016Country personality scale: is a five-dimensional model a better methodological instrument?10071/12142Búrcio, C. M. S.; Vinhas da Silva, R.; Salgueiro, M. F.articleopenAccess
2019Individual actors and embeddedness in business-to-business interactions10071/16673Gonçalves, S. M.; Vinhas da Silva, R.; Teixeira, N.articleopenAccess
2015The influence of country personality dimensions on intentions to recommend visiting: the preponderance of assiduousness and wickedness10071/9354Búrcio, C.; Vinhas da Silva, R.; Salgueiro, M. F.articleopenAccess
2015Leigos para o Desenvolvimento: donations optimization through private segmentation10071/15035Laureano, R. M. S.; Vinhas da Silva, R.; Pereira, J.; Martins, S.; Rodrigues, D.articleopenAccess
2015Managing volunteerism behaviour: the drivers of donations practices in religious and secular organisations10071/9393Abreu, M. E.; Laureano, R. M. S.; Sharifah, F. S. A.; Vinhas da Silva, R.; Dionísio, J.articleopenAccess
2015Measuring corporate reputation in B2B markets: the corporate personality adapted scale10071/10578Sequeira, N.; Vinhas da Silva, R.; Ramos, M.; Syed Alwi, S. F.articleembargoedAccess
2016Much ado about… everything: the plight of Southern European economies from a national competitiveness perspective10071/12962Vinhas da Silva, R.; Teixeira, N.articleopenAccess
2020The role of brand equity in a new rebranding strategy of a private label brand10071/20575Marques, C.; Vinhas da Silva, R.; Davcik, N.; Faria, R.articleopenAccess
2015Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research10071/8511Davcik, N.; Vinhas da Silva, R.; Hair, J. F.articleopenAccess
2015Volunteerism, compassion and religiosity as drivers of donations practices10071/9755Abreu, M. E.; Laureano, R. M. S.; Vinhas da Silva, R.; Dionísio, J.articleembargoedAccess