Browsing by Author Sharma, P.
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) | Type | Access Type |
| 2015 | Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation | Davcik, N.; Sharma, P. | Article | Open Access |
| 2019 | Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements | Kingshott, R.; Sharma, P.; Hosie, P.; Davcik, N. | Article | Open Access |
| 2019 | An introduction to the special issue on the past, present and future research on deliberate lookalikes | Davcik, N.; Sharma, P.; Chan, R.; Roy, R. | Article | Open Access |
| 2016 | Marketing resources, performance, and competitive advantage: a review and future research directions | Davcik, N.; Sharma, P. | Article | Open Access |
| 2016 | Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance | Sharma, P.; Davcik, N.; Pillai, K. G. | Article | Open Access |
