Browsing by Author Lu Manran
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 17-Dec-2019 | How influencers affect purchase intentions towards endorsed products: the role of influencers’ match-up with the brand, payment and credibility | Lu Manran | Master Thesis | Open Access |