Browsing by Author Hair, J. F.
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2017 | Consumer perceptions of sustainability: an exploratory study | Ferguson, K. E.; Hair, J. F.; Vinhas da Silva, R.; Oliveira-Brochado, A.; Mollah, M. M. H. | Article | Embargoed Access |
| 2015 | Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research | Davcik, N.; Vinhas da Silva, R.; Hair, J. F. | Article | Open Access |