Browsing by Author Hair, J. F.
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) | Type | Access Type |
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2017 | Consumer perceptions of sustainability: an exploratory study | Ferguson, K. E.; Hair, J. F.; Vinhas da Silva, R.; Oliveira-Brochado, A.; Mollah, M. M. H. | Article | Embargoed Access |
2015 | Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research | Davcik, N.; Vinhas da Silva, R.; Hair, J. F. | Article | Open Access |