This table browses all dspace content
| Issue Date | Title | Author(s) | Type | Access Type |
| 2019 | Analysing consumer-brand engagement through appreciative listening on social network platforms10071/17252 | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | article | openAccess |
| 2018 | Analysing customer engagement on social network platforms devoted to tourism and hospitality10071/16607 | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J. | conferenceObject | openAccess |
| 2017 | Are Yelp's tips helpful in building influential consumers?10071/14296 | Guerreiro, J.; Moro, S. | article | openAccess |
| 2015 | Attention, emotions and cause-related marketing effectiveness10071/10556 | Guerreiro, J.; Rita, P.; Trigueiros, D. | article | embargoedAccess |
| 2021 | Autonomic emotional responses to food: private label brands versus national brands10071/21289 | Rita, P.; Guerreiro, J.; Omarji, M. | article | embargoedAccess |
| 2020 | Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countries10071/21400 | Guerreiro, J.; Loureiro, S. | article | openAccess |
| 2018 | A decision support system framework to track consumer sentiments in social media10071/16588 | Nave, M.; Rita, P.; Guerreiro, J. | article | openAccess |
| 2021 | The effects of cultural differences on social media behaviour10071/23370 | Guftométros, M.; Guerreiro, J. | article | embargoedAccess |
| 2020 | An empirical study on influencers and their engagement factors: The YouTubers' perspective10071/23408 | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | conferenceObject | openAccess |
| 2021 | An examination of the influence of emotional solidarity on value cocreation with international muslim travelers10071/23124 | Chua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J. | article | openAccess |
| 2020 | Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love10071/22770 | Policarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G. | conferenceObject | openAccess |
| 2018 | Fashion brands communicating and interacting in Instagram: a netnography approach10071/16601 | Loureiro, S. M. C.; Serra, J.; Guerreiro, J. | conferenceObject | openAccess |
| 2019 | How atmospheric cues in a virtual reality fashion stores affect the sense of presence10071/22582 | Crespo, M.; Loureiro, S. M. C.; Bilro, R.G.; Guerreiro, J. | conferenceObject | openAccess |
| 2022 | How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environment10071/24675 | Amorim, I. P. de; Guerreiro, J.; Eloy, S.; Loureiro, S. M. C. | article | embargoedAccess |
| 2019 | How effective are retargeting ads?10071/22593 | Rodrigues, T.; Guerreiro, J.; Loureiro, S. M. C. | conferenceObject | openAccess |
| 2021 | How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentions10071/23020 | Guerreiro, J.; Pacheco, M. | article | openAccess |
| 2020 | How influencers and digital interaction can impact customer-brand relationship and engagement10071/22769 | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | conferenceObject | openAccess |
| 2020 | How to predict explicit recommendations in online reviews using text mining and sentiment analysis10071/18474 | Guerreiro, J.; Rita, P. | article | openAccess |
| 2018 | Improving international attractiveness of higher education institutions based on text mining and sentiment analysis10071/15669 | Santos, C. L.; Rita, P.; Guerreiro, J. | article | openAccess |
| 2018 | Increasing awareness and reputation of MERCK S.A. Portugal through employee advocacy10071/16914 | Sonne, H.; Guerreiro, J.; Wohlschlegel, B. | conferenceObject | openAccess |
