Browsing by Author Guerreiro, J.

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Issue DateTitleAuthor(s)TypeAccess Type
2022Advertising acceptance via smart speakersGuerreiro, J.; Loureiro, S. M. C.; Ribeiro, C.ArticleOpen Access
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2018Analysing customer engagement on social network platforms devoted to tourism and hospitalityBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.Conference ObjectOpen Access
2017Are Yelp's tips helpful in building influential consumers?Guerreiro, J.; Moro, S.ArticleOpen Access
2015Attention, emotions and cause-related marketing effectivenessGuerreiro, J.; Rita, P.; Trigueiros, D.ArticleEmbargoed Access
2021Autonomic emotional responses to food: private label brands versus national brandsRita, P.; Guerreiro, J.; Omarji, M.ArticleOpen Access
2020Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countriesGuerreiro, J.; Loureiro, S.ArticleOpen Access
2018A decision support system framework to track consumer sentiments in social mediaNave, M.; Rita, P.; Guerreiro, J.ArticleOpen Access
2020Do we really care about artificial intelligence? A review on social transformations and ethical challenges of AI for the 21st centuryGuerreiro, J.Book ChapterOpen Access
2021The effects of cultural differences on social media behaviourGuftométros, M.; Guerreiro, J.ArticleOpen Access
2020An empirical study on influencers and their engagement factors: The YouTubers' perspectiveBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2023Engaging with intelligent voice assistants for wellbeing and brand attachmentPrentice, C.; Loureiro, S. M. C.; Guerreiro, J.ArticleOpen Access
2022An examination of the influence of emotional solidarity on value cocreation with international muslim travelersChua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J.ArticleOpen Access
2020Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand lovePolicarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.Conference ObjectOpen Access
2018Fashion brands communicating and interacting in Instagram: a netnography approachLoureiro, S. M. C.; Serra, J.; Guerreiro, J.Conference ObjectOpen Access
2020How artificial intelligence in smart devices affects customer-brand relationshipsGuerreiro, J.; Loureiro, S. M. C.Conference ObjectOpen Access
2019How atmospheric cues in a virtual reality fashion stores affect the sense of presenceCrespo, M.; Loureiro, S. M. C.; Bilro, R.G.; Guerreiro, J.Conference ObjectOpen Access
2023How attachment affects happiness in the human-IVA relationshipLoureiro, S. M. C.; Guerreiro, J.Conference ObjectOpen Access
2022How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environmentAmorim, I. P. de; Guerreiro, J.; Eloy, S.; Loureiro, S. M. C.ArticleOpen Access
2023How cognitive flexibility affects sense of power in a coffee virtual setting: The moderating role of personality traitsLoureiro, S. M. C.; Guerreiro, J.; Villar, J.Conference ObjectOpen Access