Showing results 1 to 20 of 44
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2022 | Advertising acceptance via smart speakers | Guerreiro, J.; Loureiro, S. M. C.; Ribeiro, C. | Article | Open Access |
| 2019 | Analysing consumer-brand engagement through appreciative listening on social network platforms | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Article | Open Access |
| 2018 | Analysing customer engagement on social network platforms devoted to tourism and hospitality | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J. | Conference Object | Open Access |
| 2017 | Are Yelp's tips helpful in building influential consumers? | Guerreiro, J.; Moro, S. | Article | Open Access |
| 2015 | Attention, emotions and cause-related marketing effectiveness | Guerreiro, J.; Rita, P.; Trigueiros, D. | Article | Embargoed Access |
| 2021 | Autonomic emotional responses to food: private label brands versus national brands | Rita, P.; Guerreiro, J.; Omarji, M. | Article | Open Access |
| 2020 | Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countries | Guerreiro, J.; Loureiro, S. | Article | Open Access |
| 2018 | A decision support system framework to track consumer sentiments in social media | Nave, M.; Rita, P.; Guerreiro, J. | Article | Open Access |
| 2020 | Do we really care about artificial intelligence? A review on social transformations and ethical challenges of AI for the 21st century | Guerreiro, J. | Book Chapter | Open Access |
| 2021 | The effects of cultural differences on social media behaviour | Guftométros, M.; Guerreiro, J. | Article | Open Access |
| 2020 | An empirical study on influencers and their engagement factors: The YouTubers' perspective | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | Conference Object | Open Access |
| 2022 | An examination of the influence of emotional solidarity on value cocreation with international muslim travelers | Chua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J. | Article | Open Access |
| 2020 | Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love | Policarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2018 | Fashion brands communicating and interacting in Instagram: a netnography approach | Loureiro, S. M. C.; Serra, J.; Guerreiro, J. | Conference Object | Open Access |
| 2019 | How atmospheric cues in a virtual reality fashion stores affect the sense of presence | Crespo, M.; Loureiro, S. M. C.; Bilro, R.G.; Guerreiro, J. | Conference Object | Open Access |
| 2022 | How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environment | Amorim, I. P. de; Guerreiro, J.; Eloy, S.; Loureiro, S. M. C. | Article | Embargoed Access |
| 2019 | How effective are retargeting ads? | Rodrigues, T.; Guerreiro, J.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2021 | How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentions | Guerreiro, J.; Pacheco, M. | Article | Open Access |
| 2020 | How influencers and digital interaction can impact customer-brand relationship and engagement | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | Conference Object | Open Access |
| 2020 | How to predict explicit recommendations in online reviews using text mining and sentiment analysis | Guerreiro, J.; Rita, P. | Article | Open Access |
