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Browsing by Author Guerreiro, J.

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Issue DateTitleAuthor(s)TypeAccess Type
2019Analysing consumer-brand engagement through appreciative listening on social network platforms10071/17252Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.articleopenAccess
2018Analysing customer engagement on social network platforms devoted to tourism and hospitality10071/16607Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.conferenceObjectopenAccess
2017Are Yelp's tips helpful in building influential consumers?10071/14296Guerreiro, J.; Moro, S.articleopenAccess
2015Attention, emotions and cause-related marketing effectiveness10071/10556Guerreiro, J.; Rita, P.; Trigueiros, D.articleembargoedAccess
2021Autonomic emotional responses to food: private label brands versus national brands10071/21289Rita, P.; Guerreiro, J.; Omarji, M.articleembargoedAccess
2020Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countries10071/21400Guerreiro, J.; Loureiro, S.articleopenAccess
2018A decision support system framework to track consumer sentiments in social media10071/16588Nave, M.; Rita, P.; Guerreiro, J.articleopenAccess
2021The effects of cultural differences on social media behaviour10071/23370Guftométros, M.; Guerreiro, J.articleembargoedAccess
2020An empirical study on influencers and their engagement factors: The YouTubers' perspective10071/23408Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.conferenceObjectopenAccess
2021An examination of the influence of emotional solidarity on value cocreation with international muslim travelers10071/23124Chua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J.articleopenAccess
2020Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love10071/22770Policarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.conferenceObjectopenAccess
2018Fashion brands communicating and interacting in Instagram: a netnography approach10071/16601Loureiro, S. M. C.; Serra, J.; Guerreiro, J.conferenceObjectopenAccess
2019How atmospheric cues in a virtual reality fashion stores affect the sense of presence10071/22582Crespo, M.; Loureiro, S. M. C.; Bilro, R.G.; Guerreiro, J.conferenceObjectopenAccess
2022How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environment10071/24675Amorim, I. P. de; Guerreiro, J.; Eloy, S.; Loureiro, S. M. C.articleembargoedAccess
2019How effective are retargeting ads?10071/22593Rodrigues, T.; Guerreiro, J.; Loureiro, S. M. C.conferenceObjectopenAccess
2021How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentions10071/23020Guerreiro, J.; Pacheco, M.articleopenAccess
2020How influencers and digital interaction can impact customer-brand relationship and engagement10071/22769Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.conferenceObjectopenAccess
2020How to predict explicit recommendations in online reviews using text mining and sentiment analysis10071/18474Guerreiro, J.; Rita, P.articleopenAccess
2018Improving international attractiveness of higher education institutions based on text mining and sentiment analysis10071/15669Santos, C. L.; Rita, P.; Guerreiro, J.articleopenAccess
2018Increasing awareness and reputation of MERCK S.A. Portugal through employee advocacy10071/16914Sonne, H.; Guerreiro, J.; Wohlschlegel, B.conferenceObjectopenAccess