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Browsing by Author Davcik, N.

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Issue DateTitleAuthor(s)TypeAccess Type
2013An empirical investigation of brand equity: drivers and their consequences10071/9864Davcik, N.articleopenAccess
2012An exploratory study of brand success: evidence from the food industry10071/15462Davcik, N.; Rundquist, J.articleopenAccess
2020How an unequal intra-firm resources distribution affect market share10071/20880Davcik, N.; Grigoriou, NarticleopenAccess
2015Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation10071/8881Davcik, N.; Sharma, P.articleopenAccess
2019Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements10071/16743Kingshott, R.; Sharma, P.; Hosie, P.; Davcik, N.articleopenAccess
2019An introduction to the special issue on the past, present and future research on deliberate lookalikes10071/19983Davcik, N.; Sharma, P.; Chan, R.; Roy, R.articleopenAccess
2016Marketing resources, performance, and competitive advantage: a review and future research directions10071/12273Davcik, N.; Sharma, P.articleopenAccess
2021Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement10071/22942Davcik, N.; Langaro, D.; Jevons, C.; Nascimento, R.articleopenAccess
2016Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance10071/12281Sharma, P.; Davcik, N.; Pillai, K. G.articleopenAccess
2020The role of brand equity in a new rebranding strategy of a private label brand10071/20575Marques, C.; Vinhas da Silva, R.; Davcik, N.; Faria, R.articleopenAccess
2014The use and misuse of structural equation modeling in management research: a review and critique10071/8331Davcik, N.articleopenAccess
2015Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research10071/8511Davcik, N.; Vinhas da Silva, R.; Hair, J. F.articleopenAccess