Percorrer por autor Davcik, N.
Mostrar resultados 1-12 de 12.
Data | Título | Autor(es) | Tipo | Acesso |
2013 | An empirical investigation of brand equity: drivers and their consequences | Davcik, N. | Artigo | Acesso Aberto |
2012 | An exploratory study of brand success: evidence from the food industry | Davcik, N.; Rundquist, J. | Artigo | Acesso Aberto |
2020 | How an unequal intra-firm resources distribution affect market share | Davcik, N.; Grigoriou, N | Artigo | Acesso Aberto |
2015 | Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation | Davcik, N.; Sharma, P. | Artigo | Acesso Aberto |
2019 | Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements | Kingshott, R.; Sharma, P.; Hosie, P.; Davcik, N. | Artigo | Acesso Aberto |
2019 | An introduction to the special issue on the past, present and future research on deliberate lookalikes | Davcik, N.; Sharma, P.; Chan, R.; Roy, R. | Artigo | Acesso Aberto |
2016 | Marketing resources, performance, and competitive advantage: a review and future research directions | Davcik, N.; Sharma, P. | Artigo | Acesso Aberto |
2022 | Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement | Davcik, N.; Langaro, D.; Jevons, C.; Nascimento, R. | Artigo | Acesso Aberto |
2016 | Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance | Sharma, P.; Davcik, N.; Pillai, K. G. | Artigo | Acesso Aberto |
2020 | The role of brand equity in a new rebranding strategy of a private label brand | Marques, C.; Vinhas da Silva, R.; Davcik, N.; Faria, R. | Artigo | Acesso Aberto |
2014 | The use and misuse of structural equation modeling in management research: a review and critique | Davcik, N. | Artigo | Acesso Aberto |
2015 | Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research | Davcik, N.; Vinhas da Silva, R.; Hair, J. F. | Artigo | Acesso Aberto |