1. Repositório do Iscte – Instituto Universitário de Lisboa

Browsing by Author Davcik, N.

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Issue DateTitleAuthor(s)TypeAccess Type
2015Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigationDavcik, N.; Sharma, P.ArticleOpen Access
2019Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreementsKingshott, R.; Sharma, P.; Hosie, P.; Davcik, N.ArticleOpen Access
2019An introduction to the special issue on the past, present and future research on deliberate lookalikesDavcik, N.; Sharma, P.; Chan, R.; Roy, R.ArticleOpen Access
2016Marketing resources, performance, and competitive advantage: a review and future research directionsDavcik, N.; Sharma, P.ArticleOpen Access
2022Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagementDavcik, N.; Langaro, D.; Jevons, C.; Nascimento, R.ArticleOpen Access
2016Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performanceSharma, P.; Davcik, N.; Pillai, K. G.ArticleOpen Access
2020The role of brand equity in a new rebranding strategy of a private label brandMarques, C.; Vinhas da Silva, R.; Davcik, N.; Faria, R.ArticleOpen Access
2014The use and misuse of structural equation modeling in management research: a review and critiqueDavcik, N.ArticleOpen Access
2015Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future researchDavcik, N.; Vinhas da Silva, R.; Hair, J. F.ArticleOpen Access
Showing results 4 to 12 of 12 < previous