Percorrer por assunto Defesa da marca
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Data | Título | Autor(es) | Tipo | Acesso |
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3-Dez-2021 | Do athletes deserve to have consumers advocating for them?: the effect of athlete brand personality, brand image attributes and brand loyalty on athlete brand advocacy: the mediating effect of deservedness | Leal, Sara Filipa Pinto | Dissertação de Mestrado | Acesso Aberto |
14-Dez-2021 | The effect of brand activism and perceived political orientation on brands in the era of socio-political consumption | Como, Fabrizio | Dissertação de Mestrado | Acesso Aberto |