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- Brand story 2
- Brand story characteristics 1
- Brand storymaking 2
- Brand storytelling 1
- Brand strategies 1
- Brand strategy 2
- Brand success 1
- Brand switching behavior 1
- Brand trait transference 1
- Brand tribalism 1
- Brand tribes 1
- Brand trust 9
- Brand trust and Brand co-creation 1
- Brand usage intent 1
- Brand value 2
- Brand value evaluation 1
- Brand value perception 1
- Brand-cause fit 2
- Brand-consumer engagement 1
- Brand-equity 1