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- Brand expectations 1
- Brand experience 17
- Brand extension 8
- Brand familiarity 2
- Brand fan pages 1
- Brand focus 1
- Brand forgiveness 1
- Brand framework 1
- Brand happiness 1
- Brand hate 4
- Brand heritage 2
- Brand identification 2
- Brand identity 12
- Brand image 22
- Brand image and value 1
- Brand image perceptions 1
- Brand influence 1
- Brand interest 3
- Brand intimacy 1
- Brand knowledge 4