Percorrer por autor Davcik, N.
Mostrar resultados 8-12 de 12.
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Data | Título | Autor(es) | Tipo | Acesso |
---|---|---|---|---|
2022 | Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement | Davcik, N.; Langaro, D.; Jevons, C.; Nascimento, R. | Artigo | Acesso Aberto |
2016 | Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance | Sharma, P.; Davcik, N.; Pillai, K. G. | Artigo | Acesso Aberto |
2020 | The role of brand equity in a new rebranding strategy of a private label brand | Marques, C.; Vinhas da Silva, R.; Davcik, N.; Faria, R. | Artigo | Acesso Aberto |
2014 | The use and misuse of structural equation modeling in management research: a review and critique | Davcik, N. | Artigo | Acesso Aberto |
2015 | Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research | Davcik, N.; Vinhas da Silva, R.; Hair, J. F. | Artigo | Acesso Aberto |