Browsing by Journals Journal of Promotion Management
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2022 | Exploring a new form of interaction in the match day: Virtual reality technologies among fans of soccer | Souto, D.; Oliveira, P.; Loureiro, S. M. C. | Article | Open Access |
| 2022 | The influence of experiential marketing on customer satisfaction and loyalty | Carmo, I. S. do.; Marques, S.; Dias, Á. | Article | Open Access |