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acessibilidade

http://hdl.handle.net/10071/16355
acessibilidade
Title: Effect of website performance expectancy on customer satisfaction: online fashion performance
Authors: Amoriom, M.
Loureiro, S. M. C.
Keywords: Information quality
Usability
Performance expectancy
Customer satisfaction
Issue Date: 2017
Publisher: Global Alliance of Marketing & Management Associations
Abstract: This study builds on prevalent approaches of extending the applications of importance performance analysis (IPA) tool. Thus, we analyse the influence of Performance expectancy on Customer Satisfaction. The instruments employed were adapted from previous studies and pilot tested with a group of master students to verify clarity of meaning and comprehension. Findings reveal the stronger influence of three factor that emerge from performance expectancy: Usability, Reliability, Information Quality.
Peer reviewed: yes
URI: https://ciencia.iscte-iul.pt/id/ci-pub-40883
http://hdl.handle.net/10071/16355
DOI: 10.15444/GFMC2017.06.07.02
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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