Browsing by Author Bilro, R.
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 1-Jan-2017 | Clarifying customer brand engagement boundaries: A systematic literature review approach | Bilro, R.; Loureiro, S. | Conference Object | Open Access |
| 2015 | Committing consumers to sustainability: Portugal and South Korea outlooks | Loureiro, S.; Bilro, R.; Koo, D. | Conference Object | Open Access |
| 2017 | Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca?: uma análise exploratória usando PLS | Loureiro, S.; Bilro, R. | Conference Object | Open Access |
| 1-Jan-2014 | Create, build and manage online brands for internet companies | Bilro, R.; Loureiro, S. | Conference Object | Open Access |
| 2018 | How can stimuli and emotions help increase brand advocacy | Loureiro, S. M. C.; Bilro, R. | Conference Object | Open Access |