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Browsing by Advisor Souto, Daniela Langaro da Silva do

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Issue DateTitleAuthor(s)TypeAccess Type
2017Active engagement in the facebook brand pages of luxury hotels10071/15384Lopes, Inês Maria SantosmasterThesisopenAccess
25-Oct-2019An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tactics10071/18994Mueller, Margaux JuliemasterThesisopenAccess
2017Building online content on offline moments: opportunities for brands in social media10071/14996Penke, Anna-KatharinamasterThesisopenAccess
17-Dec-2019CEO sociability: path towards brand equity and brand relationship10071/19602Rondão, Pedro Miguel LopesmasterThesisopenAccess
7-Dec-2018Effect of moment marketing and brand sponsorship in brand equity and customer engagement10071/18345Silva, Beatriz Helena Gil Santos damasterThesisrestrictedAccess
13-Oct-2017Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on Instagram10071/16086Nascimento, Rita Ribeiro domasterThesisopenAccess
17-Dec-2019How influencers affect purchase intentions towards endorsed products: the role of influencers’ match-up with the brand, payment and credibility10071/19692Lu ManranmasterThesisrestrictedAccess
13-Dec-2018In the eye of the (fire) storm: better safe or sorry?10071/17880Neves, Hélder AntóniomasterThesisopenAccess
24-Jul-2019Social media as a communication tool for small and medium enterprises: lessons learned on best practices for companies with limited budget10071/18860Barata, Joana AmaromasterThesisopenAccess
25-Oct-2019Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogs10071/19172Ying ZhoumasterThesisopenAccess
21-Sep-2017The impact of online negative word-of-mouth on customers in the telecommunication industry10071/15457Costa, Mariana Pires do RosáriomasterThesisrestrictedAccess
21-Nov-2017What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruity10071/15751Duarte, Joana GomesmasterThesisopenAccess