Showing results 1 to 20 of 34
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| Issue Date | Title | Author(s) | Type | Access Type |
| 5-Dec-2018 | 4.ª revolução industrial: ameaças ou oportunidades?: como o impacto da utilização do Waze e Uber na Cidade de São Paulo - Brasil explica o fenómeno da quarta revolução industrial | Souza, Marcelo Anderson de | Master Thesis | Open Access |
| 2015 | An integrated model for measuring country image: Personality, cognition, emotion and their impacts on behavioral intentions | Búrcio, Carlos Manuel Súcia | Doctoral Thesis | Open Access |
| 2-Dec-2021 | Analysis of consumer perception regarding the electric vehicle market | Alipour, Nilufar Kolayei | Master Thesis | Open Access |
| 20-Sep-2024 | Analysis on marketing management of enterprises: iFlytek | Bimao Huang | Master Thesis | Open Access |
| 13-Dec-2023 | Analytical based view of digital marketing | Freitas, Tomás Rodrigues Loureiro e Boléo de | Master Thesis | Open Access |
| 5-Nov-2018 | Business plan for FC Media Experience | Simões, Fausto de Carvalho | Master Thesis | Open Access |
| 2014 | Clube Desportivo Nacional: o valor da marca | Jasmins, João Oliveira Pestana Gomes | Master Thesis | Open Access |
| 30-Jul-2021 | Country-of-origin and customer purchasing decision | Vanoverbeke, Audrey Monique Pascale | Master Thesis | Open Access |
| 7-Dec-2018 | Critical success factors when exporting "vinho verde" | Mendes, Tiago João Grilo | Master Thesis | Open Access |
| 7-Dec-2018 | From Berlin to Lisbon: is car sharing a fad? | Pohl, Patrick Peter | Master Thesis | Open Access |
| 2015 | Fueling the revolution: social media’s effect on societal revolutions | Khomko, Marta Maria | Master Thesis | Open Access |
| 13-Nov-2019 | How different cultures respond to controversial advertisements: a three way cross-cultural study | Trigo, António José Marçalo Pires | Master Thesis | Open Access |
| 18-Dec-2017 | How do political actors trace voters? | Mendes, Artur Filipe Ribeiro | Master Thesis | Open Access |
| 12-Jun-2024 | How retail enterprises maintain customer stickiness through service innovation under the digital economy: Taking Starbucks as an example | Zhang Chaoyue | Master Thesis | Open Access |
| 2012 | How to reach moviegoers: inbound vs. outbound tools in film marketing | Molnár, Zita | Master Thesis | Open Access |
| 8-Oct-2021 | Impacts of culture-led regeneration on the citizens´ perception of the city image and brand and quality of life | Miasnikova, Sofia | Master Thesis | Open Access |
| 10-Dec-2020 | A influência do Booking nas reservas de alojamento: modelo de aceitação da tecnologia | Sá, Miguel Tavares de | Master Thesis | Open Access |
| 2013 | Internacionalização da marca Sporting Clube de Portugal | Silva, Gonçalo Viegas e Costa Marques da | Master Thesis | Restricted Access |
| 15-Nov-2019 | Internationalization of SMEs in Portugal: focus on the shoe manufacturing industry of Portugal | Cunha, Manuel Bernardo de Almeida Gabriel Saraiva da | Master Thesis | Open Access |
| 11-Oct-2023 | Marketing plan for Huya live starfire program | He Qiao | Master Thesis | Open Access |
