This table browses all dspace content
Issue Date | Title | Author(s) | Type | Access Type |
2012 | Análise da estratégia co-branding no sector financeiro em Portugal: o caso da CGD10071/5089 | Matos, João Correia de | masterThesis | restrictedAccess |
20-Jul-2010 | Análise nas 4 vertentes do marketing-mix no lançamento do Alfa Romeo Mito10071/1932 | Fernandes, Artur Jorge | masterThesis | openAccess |
2010 | A consciencialização do consumidor quanto às energias renováveis10071/1861 | Grilo, Rita da Silva Raimundo Martins | masterThesis | restrictedAccess |
2011 | Determinantes do desenvolvimento dos Açores como destino turístico10071/4352 | Ponte, Diana Ferreira Mota de Oliveira | masterThesis | restrictedAccess |
2013 | Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention10071/6910 | Pinho, Maria Joana Magalhães de | masterThesis | openAccess |
Jun-2010 | A imagem da SATA no continente português10071/13635 | Ferreira, Rita Gouveia Macedo | masterThesis | openAccess |
27-Jul-2010 | A imagem de Portugal como destino turístico em Espanha10071/1963 | Vidigal, Maria Teresa Marques | masterThesis | restrictedAccess |
2014 | Intenção de compra online nos seniores portugueses10071/9307 | Pires, Rita Margarida Rolin | masterThesis | openAccess |
2010 | A internacionalização da Proóptica para Marrocos como forma de melhorar a competitividade da empresa10071/3792 | Justino, Luís Miguel de Jesus Simões | masterThesis | restrictedAccess |
2010 | Jornal de Notícias: o fim da liderança no mercado da imprensa diária portuguesa10071/3609 | Reis, Ricardo Manuel da Silva Veras Santos | masterThesis | restrictedAccess |
2012 | L'Oréal Professionnel Homme: redefining the market with a new extension10071/5216 | Fonseca, Inês Martins dos Santos Fidalgo | masterThesis | openAccess |
22-Dec-2017 | New trends in store atmosphere: an application to the telecommunication sector10071/15872 | Rodrigues, Mariana Ventura | masterThesis | openAccess |
2012 | Online buying behavior in technological and office products10071/5206 | Cardoso, José António Nobre | masterThesis | openAccess |
2012 | Portuguese online searching and buying behavior for personal lifestyle products and services10071/5215 | Cabrita, Inês Rubio | masterThesis | openAccess |
2010 | A relação entre marcas e consumidores no Facebook10071/3617 | Mateus, Inês de Albuquerque Tomás | masterThesis | openAccess |
2013 | Segmentation model for electronics and appliances retailer in B2B market10071/8112 | Caramelo, Diogo Lopes | masterThesis | restrictedAccess |
2014 | A study about E-WOM on an economic crisis context : the case of telecommunications10071/8520 | Ferreira, Hugo Miguel Fidalgo | masterThesis | openAccess |
2014 | The challenge of enhancing a luxury brand without awareness in a perfumery10071/8964 | Gregório, Vânia Catarina Pereira de Barros | masterThesis | restrictedAccess |
2014 | The effects of an economic downturn on portuguese families purchase and consumption: an application to the tourism sector10071/10214 | Gorgueira, Joana Abreu Machado Barata | masterThesis | restrictedAccess |
2012 | The effects of celebrity endorsement on consumers purchasing intentions10071/5252 | Carvalho, António Filipe Esteves Miguel de | masterThesis | openAccess |