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Browsing by Advisor Pereira, Hélia

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Issue DateTitleAuthor(s)TypeAccess Type
2012Análise da estratégia co-branding no sector financeiro em Portugal: o caso da CGD10071/5089Matos, João Correia demasterThesisrestrictedAccess
20-Jul-2010Análise nas 4 vertentes do marketing-mix no lançamento do Alfa Romeo Mito10071/1932Fernandes, Artur JorgemasterThesisopenAccess
2010A consciencialização do consumidor quanto às energias renováveis10071/1861Grilo, Rita da Silva Raimundo MartinsmasterThesisrestrictedAccess
2011Determinantes do desenvolvimento dos Açores como destino turístico10071/4352Ponte, Diana Ferreira Mota de OliveiramasterThesisrestrictedAccess
2013Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention10071/6910Pinho, Maria Joana Magalhães demasterThesisopenAccess
Jun-2010A imagem da SATA no continente português10071/13635Ferreira, Rita Gouveia MacedomasterThesisopenAccess
27-Jul-2010A imagem de Portugal como destino turístico em Espanha10071/1963Vidigal, Maria Teresa MarquesmasterThesisrestrictedAccess
2014Intenção de compra online nos seniores portugueses10071/9307Pires, Rita Margarida RolinmasterThesisopenAccess
2010A internacionalização da Proóptica para Marrocos como forma de melhorar a competitividade da empresa10071/3792Justino, Luís Miguel de Jesus SimõesmasterThesisrestrictedAccess
2010Jornal de Notícias: o fim da liderança no mercado da imprensa diária portuguesa10071/3609Reis, Ricardo Manuel da Silva Veras SantosmasterThesisrestrictedAccess
2012L'Oréal Professionnel Homme: redefining the market with a new extension10071/5216Fonseca, Inês Martins dos Santos FidalgomasterThesisopenAccess
22-Dec-2017New trends in store atmosphere: an application to the telecommunication sector10071/15872Rodrigues, Mariana VenturamasterThesisopenAccess
2012Online buying behavior in technological and office products10071/5206Cardoso, José António NobremasterThesisopenAccess
2012Portuguese online searching and buying behavior for personal lifestyle products and services10071/5215Cabrita, Inês RubiomasterThesisopenAccess
2010A relação entre marcas e consumidores no Facebook10071/3617Mateus, Inês de Albuquerque TomásmasterThesisopenAccess
2013Segmentation model for electronics and appliances retailer in B2B market10071/8112Caramelo, Diogo LopesmasterThesisrestrictedAccess
2014A study about E-WOM on an economic crisis context : the case of telecommunications10071/8520Ferreira, Hugo Miguel FidalgomasterThesisopenAccess
2014The challenge of enhancing a luxury brand without awareness in a perfumery10071/8964Gregório, Vânia Catarina Pereira de BarrosmasterThesisrestrictedAccess
2014The effects of an economic downturn on portuguese families purchase and consumption: an application to the tourism sector10071/10214Gorgueira, Joana Abreu Machado BaratamasterThesisrestrictedAccess
2012The effects of celebrity endorsement on consumers purchasing intentions10071/5252Carvalho, António Filipe Esteves Miguel demasterThesisopenAccess