Showing results 1 to 20 of 65
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| Issue Date | Title | Author(s) | Type | Access Type |
| 25-Mar-2019 | Access over ownership: a generational analysis | Fortunato, Tiago Miguel Pereira | Master Thesis | Open Access |
| 2011 | Análise do perfil do cliente Recheio e desenvolvimento de um sistema promocional | Abreu, Nuno Gonçalo Costa Fernandes Marques de | Master Thesis | Restricted Access |
| 14-Dec-2018 | Business plan: Boutique 0 | Carmo, António Serrenho do | Master Thesis | Open Access |
| 2014 | Os cartões de fidelização nas farmácias portuguesas | Lindeza, Ana Catarina Afonso | Master Thesis | Restricted Access |
| 2012 | Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand | Pena, Patrícia Neto | Master Thesis | Open Access |
| 2015 | Caso pedagógico: arquitetura de marcas da Sonae Sierra | Jordão, Arthur Gabriel Araújo | Master Thesis | Open Access |
| 16-Dec-2021 | Comportamento do consumidor “NETFLIX” | Ataíde, Maria do Carmo Cabral de Novaes e | Master Thesis | Open Access |
| 2013 | Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines | Francisquinho, Ana Margarida Nunes | Master Thesis | Open Access |
| 10-Jan-2017 | Consumers' perception of corporal social responsability as key to sucessful relationships with grocery retailers | Filipe, Sandra Sarabando | Doctoral Thesis | Open Access |
| 28-Dec-2022 | Cosmetic industry: Changes in the consumer behavior and COVID-19 impact | Morais, Joana Paisana | Master Thesis | Restricted Access |
| 2011 | O crescimento dos produtos de marca própria: caso Pedigree Dog Dry | Verdades, Bárbara Marques da Silva Jansen | Master Thesis | Restricted Access |
| 4-Nov-2019 | A digital marketing plan for Dona Laranja: creating a new juice brand using social media | Genú, Gustavo Henrique Gontijo | Master Thesis | Open Access |
| 18-Nov-2019 | Digital marketing: how the beauty market has changed with the emergence of digital influencers | Genú, Lorena Silveira Batista | Master Thesis | Open Access |
| 4-Dec-2020 | E-commerce loyalty program for Delta Q in Brazil | Pidemont, Marta Hidalgo | Master Thesis | Open Access |
| 2012 | Estação de rádio infantil: “Alegria Rádio” | Sebastião, João Paulo Caetano | Master Thesis | Open Access |
| 7-Dec-2022 | Fast fashion vs. slow fashion: What is the future? | Ângelo, Rita Patacão Cavaleiro | Master Thesis | Open Access |
| 18-Nov-2019 | Fatores que levam os consumidores a visitarem parques temáticos, dedicados aos animais | Morais, Frederico Coelho de Carvalho | Master Thesis | Open Access |
| 2014 | O futuro das marcas nacionais no retalho alimentar: a perspetiva do consumidor | Ramos, Patrícia Alexandra Realinho | Master Thesis | Restricted Access |
| 2012 | Homecare em nutrição artificial: uma solução para doentes, profissionais de saúde e hospitais | Moreira, Ivo dos Reis | Master Thesis | Open Access |
| 26-Nov-2020 | How consumers react to different private-label brands? | Morcela, Catarina Alexandra Vieira | Master Thesis | Open Access |
