Browsing by Advisor Marques, Catarina

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Issue DateTitleAuthor(s)TypeAccess Type
18-Jul-2024An integrated Health Management Service model of a close-knit Medical Consortium: The perspective of service chain theoryWu XianDoctoral ThesisRestricted Access
12-Jan-2022Assessing the sharing economy characteristics and social impacts of peer-to-peer accommodation on host communities: an analysis of Airbnb and Fairbnb.coopPetruzzi, Marina ArriadaDoctoral ThesisOpen Access
11-Jan-2022Brand coolness effects on brand love, purchase intention and word of mouth: application to indonesian women modest sportswearDwikinanda, IrfanMaster ThesisOpen Access
7-Dec-2021Clustering the Portuguese population regarding adoption and intention to use UAMPrazeres, Duarte Mota Poseiro RodriguesMaster ThesisOpen Access
2011A criação de gamas de produtos no retalho alimentar: uma aproximação à Service-Dominant LogicCarvalho, Duarte Jardim Vital de EvaristoMaster ThesisRestricted Access
27-Dec-2021Customers’ perceived risk & intention to visit restaurants during COVID-19: An empirical analysis in PortugalOitavén, Isabel Contreras CaladoMaster ThesisOpen Access
2014Desenvolvimento do E-service no retalho eletrónicoGalego, Mafalda Silva Ferro CruzMaster ThesisOpen Access
27-Dec-2022Destination brand love and destination coolness: A case study about LisbonSoares, Mariana Vieira Morais de AlmeidaMaster ThesisOpen Access
2017E-commerce: online consumer, service failures and the service paradoxPereira, Maria Rita Estrela Maggioli EstevesMaster ThesisOpen Access
Oct-2016Effects of rebranding on brand equity – Pestana Hotel GroupRemédios, Francisca Maria Pacheco PintoMaster ThesisRestricted Access
27-Oct-2023Exploring motivations for attending e-sports events: The role of visiting the host citySilva, Diogo Manuel SousaMaster ThesisOpen Access
20-Nov-2024A full hate speech detection pipeline: Leveraging ML, DL, and GPTsSarroeira, Rodrigo Carvalheda Duarte da FonsecaMaster ThesisOpen Access
2016Gestão do emprego nas empresas em Portugal: A incidência de arranjos contratuais flexíveisDias, Cláudia Isabel Rêgo Gonçalves Vajão da CruzMaster ThesisOpen Access
2014Grocery consumer relational perceptions: value typologies and environmentally sustainable consumptionGonçalves, Marta Catarina FernandesMaster ThesisOpen Access
5-Nov-2018How rebranding affects the brand equity of a private label brandFaria, Rita Meireles Alves TamagniniMaster ThesisOpen Access
21-Dec-2022How residents’ subjective well-being and benefit/cost perceptions impact on their support towards a music festivalPolido, Jorge Miguel SantiagoMaster ThesisOpen Access
2-Dec-2019Iberian market entry strategy for a new brand for mattressSilva, Pedro André Pinho daMaster ThesisOpen Access
27-Dec-2021In-company project: Developing a model that optimizes the number of flyers produced and measure its efficiencyMonteiro, InêsMaster ThesisOpen Access
8-Sep-2017Influence of different sponsorship contexts in the bios*: Consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intentionMacedo, Maria Alves Machado de Sousa deDoctoral ThesisOpen Access
25-Sep-2024Innovating in sustainable tourism: A nature-based Tourism (NBT) business modelAbreu, Cristina Maria CostaDoctoral ThesisEmbargoed Access