Showing results 1 to 20 of 25
next >
Issue Date | Title | Author(s) | Type | Access Type |
10-Nov-2017 | Adesão por parte de Digital Immigrants à nova era digital | Monteiro, Rita Quintanilha Mendonça Fernandes | Master Thesis | Open Access |
12-Dec-2024 | Business plan: Launch of a sushi restaurant in Cascais | Mendes, Leonor Gamanho Esteves Ramalhinho | Master Thesis | Restricted Access |
19-Dec-2016 | Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the same | Delgado, Cláudia Pereira | Master Thesis | Open Access |
2014 | Colourless, tasteless, and odourless: The impact of bottled water brand personality on consumer behaviour | Amador, Marta Alexandra Ribeiro | Master Thesis | Open Access |
2014 | Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies | Morgado, Rute Ferreira | Master Thesis | Restricted Access |
28-May-2015 | E-customer care metrics improvement plan: The case of a food retailer chain | Sampaio, Tiago João Gaspar | Master Thesis | Restricted Access |
16-Nov-2018 | O efeito da variável socialização no consumo não planeado de fast fashion | Ferreira, Catarina Isabel Gomes | Master Thesis | Open Access |
16-Nov-2017 | A emergência low-cost: drivers que influenciam o comportamento do consumidor na escolha do ginásio | Almeida, Diogo Filipe Cabaço de | Master Thesis | Open Access |
18-Nov-2016 | Experimental marketing practices leading to consumer loyalty in restaurant business | Lekstutytė, Alina | Master Thesis | Open Access |
2013 | Four wheels and one board: Studying the skateboard tribe and their loyalty towards skateboarding brands | Baumhammer, Paulo Miguel Pereira | Master Thesis | Open Access |
2013 | O impacto das redes sociais online nas PME excelência: perspectiva dos gestores de topo | Francisco, Gil Miguel Mendes | Master Thesis | Restricted Access |
2015 | Implementação de um serviço de telemedicina no seguro de saúde Multicare | Morgado, Patrícia Alexandra Ferro | Master Thesis | Open Access |
20-Dec-2023 | Innovative business plan: An app called Find2Fit | Viegas, Luís Rocha Pessanha | Master Thesis | Open Access |
16-May-2018 | New approach to e-marketing: building and using different customer profiles to personalize the communication: Stilnest case | Bucinskaite, Kristina | Master Thesis | Open Access |
2012 | O papel dinâmico do marketing tribal no mundo Apple | Machado, Carlota Davies Grancha | Master Thesis | Restricted Access |
21-Dec-2020 | Plano de marketing para Academia Kids Doutor Finanças | Lopes, Flávia Patrícia Teixeira | Master Thesis | Open Access |
19-Dec-2017 | Red Pass, então? | Martins, Filipa Oliveira | Master Thesis | Open Access |
29-Oct-2024 | Research on VR glasses marketing plan of X technology company | Xu Ruoxuan | Master Thesis | Open Access |
27-Nov-2017 | Sharing economy: drivers and barriers to portuguese travelers use peer-to-peer accommodation rentals | Barbosa, Cláudia Patrícia Rodrigues | Master Thesis | Open Access |
16-Nov-2018 | Snackwill: lauching a new brand of healthy snacks in the market | Silva, Margarida do Vale Cardoso Vidal da | Master Thesis | Open Access |