1. Repositório do Iscte – Instituto Universitário de Lisboa

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Issue DateTitleAuthor(s)TypeAccess Type
21-Jan-2021100 years of sport club Lusitânia: a communication plan for a centenary seasonSantiago, João Silva MendesMaster ThesisOpen Access
28-Nov-2017An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersDrumond, Daniel SousaMaster ThesisOpen Access
11-Dec-2018Attitude and intention to use carsharing in Portugal: users and non-usersRosa, Rita MartinhoMaster ThesisOpen Access
12-Dec-2023Barriers to women in the gaming industryCampos, Mafalda LousaMaster ThesisOpen Access
30-Nov-2016Blogs as a new tool of the communication mixRevez, Catarina Sofia LeonorMaster ThesisOpen Access
19-Dec-2017Caso Leroy Merlin: fidelização de clientesAssunção, Rebeca Oram Soares Filipe deMaster ThesisOpen Access
14-Dec-2023Consumer behaviour in e-commerceCosta, Pedro Filipe SobralMaster ThesisOpen Access
14-Dec-2023A dança como ferramenta de comunicação e o impacto no bem-estar do consumidorGonçalves, Catarina Alexandra MarquesMaster ThesisRestricted Access
14-Dec-2023Factors affecting house purchase intention of Portuguese millennials: An extended theory of planned behaviourAlves, Inês Filipa de OliveiraMaster ThesisOpen Access
12-Dec-2023Impacto da realidade virtual na intenção de compra de produtos turísticosSilva, Ana Carolina dos SantosMaster ThesisOpen Access
23-Dec-2024O impacto das marcas patrocinadoras em festivais de verão na perceção de "brand coolness" pelos consumidoresFranco, Guilherme Carlos Sousa SantosMaster ThesisOpen Access
19-Jan-2021A importância das pesquisas online na segmentação estratégica de um destino: o caso MadeiraPaulo, João Eduardo Seixas Carlos da SilvaMaster ThesisOpen Access
14-Dec-2023A influência da realidade aumentada no processo de decisão de compra dos consumidores de moda onlineLopes, Joana Filipa JanuárioMaster ThesisOpen Access
23-Oct-2017Marketing Plan: Sentir AveiroGraça, Ana Margarida Costa Barroca daMaster ThesisOpen Access
6-Dec-2021Parkaki: O teu lugar de estacionamento em LisboaSilva, Cláudia Filipa Ferreira Clara Mota daMaster ThesisOpen Access
23-Dec-2024Plano de comunicação para uma marca de café: NicolaRodrigues, Mariana da SilvaMaster ThesisRestricted Access
22-Dec-2022Plano de marketing digital para as redes sociais: Cross And RunToste, Maria Rosa MedeirosMaster ThesisOpen Access
22-Dec-2022The effects of F1 drivers on fan engagementSilva, Ricardo Xavier Souto Ferreira daMaster ThesisOpen Access
24-Nov-2016The impact of youtube recommendations on consumer's decision-making processBom, Inês Sofia InácioMaster ThesisOpen Access
20-Jan-2021The use of co-creation in camping and its relationship with customer engagementTeixeira, Raquel Pontes AhrensMaster ThesisOpen Access
Showing results 1 to 20 of 22  next >