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Browsing by Advisor Ferreira, Mónica

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Issue DateTitleAuthor(s)TypeAccess Type
27-Nov-2018Bandida do pomar: breaking the status quo through communication strategy10071/17922Marques, Inês Conde Rodrigues CoutinhomasterThesisrestrictedAccess
28-Nov-2017Costumer journey: a new approach for retailers10071/16271Rodrigues, Sara Alexandra GonçalvesmasterThesisopenAccess
5-Dec-2016Crisis communication management: Mcdonald's case study10071/13715Francisco, Bernardo da Cruz MedeirosmasterThesisrestrictedAccess
19-Dec-2017Developling a communication strategy to enter the mariculture market10071/16278Pereira, Joana Cardoso Fava ReismasterThesisopenAccess
30-Nov-2017Food marketing guerrilla version - pratical case: Tritico, an italian bakery10071/15823Cavalli, FedericomasterThesisrestrictedAccess
2016Implementação de uma estratégia de comunicação na marca Paladar Pronto10071/14046Abreu, Mafalda Crespo Nunes demasterThesisrestrictedAccess
27-Nov-2018In-company project: corporate innovation within a national postal company with almost 500 years10071/18600Tavares, Ricardo Filipe SamoramasterThesisopenAccess
5-Dec-2016Marketing plan for Produto da Madeira: stakeholders approach for place branding strategies10071/13048Pereira, Joana Marta de Jesus FernandesmasterThesisrestrictedAccess
22-Dec-2017Raising your arms towards branding: how Narta found its place in a mature market10071/15461Gonçalinho, David José do Carmo Chalbert CardeiramasterThesisrestrictedAccess
24-Nov-2016The role of social media marketing in the decision making process affecting portuguese consumers considering the horeca business segment10071/13761Castro, Beatriz Margarida Trindade Almiro de Menezes emasterThesisopenAccess
30-Nov-2017Zara's case study: the strategy of the fast fashion pioneer10071/15686Costa, Ana Mafalda Ricardo MorgadomasterThesisopenAccess