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Issue Date | Title | Author(s) | Type | Access Type |
27-Nov-2019 | Artificial intelligence applied to marketing management: Trends and projections according to specialists | Barriga, Maria Eugénia Gorjão Bertrand de Sousa | Master Thesis | Open Access |
27-Nov-2019 | Avaliação do impacto de grandes provas de corrida em Lisboa | Cunha, Gonçalo Gomes | Master Thesis | Open Access |
19-Jan-2021 | Business plan: Lost Doc, an efficient way to find and deliver lost items to their owners | Silva, João Hugo Borges Barreto | Master Thesis | Open Access |
2014 | A case study on international marketing: The challenge of a European fireplace company entering the Brazilian market | Costa, Felipe Martins Brand da | Master Thesis | Restricted Access |
22-Dec-2022 | Changes in consumer behavior in the purchase and consumption of the restaurant sector caused by the lockdown | Pisa, Vasco Costa | Master Thesis | Restricted Access |
2015 | Estádio 2.0: o futebol do futuro: estudo de caso do Sport Lisboa e Benfica e Manchester City | Barruncho, Marco António Vicente Madeira | Master Thesis | Restricted Access |
22-Dec-2022 | Impacts of the Covid-19 pandemic: Consumer behaviour in the coffee market | Venes, Afonso | Master Thesis | Open Access |
12-Dec-2018 | Marketing budget optimisation: key metrics and trends, according to specialists | Magalhães, João Pedro Henriques | Master Thesis | Open Access |
27-Dec-2022 | Motivações das jovens sub-13 para prática de futebol feminino em Portugal | Perez, Carolina Pereira | Master Thesis | Open Access |
22-Dec-2022 | New habits of purchase and consuption in the cleaning products category after the Covid-19 lockdowns | Costa, Hugo Miguel Marques da | Master Thesis | Restricted Access |
7-Dec-2017 | New trends in marketing: the impact in convenience store's atmosphere | Mendonça, Filipe de Amaral Pedro Bota de | Master Thesis | Open Access |
24-Nov-2017 | New trends in store atmosphere: an application to the banking sector | Simões, Mafalda dos Santos | Master Thesis | Open Access |
27-Dec-2023 | A prática do marketing de influência no Instagram: O papel do influenciador digital | Gonçalves, Nádia Irine Mendes | Master Thesis | Open Access |
2017 | Recruiting, educating and retail customers: the case of Listerine® | Paula, Tiago Filipe Aleixo da | Master Thesis | Open Access |
29-Nov-2019 | Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club | Oliveira, Diogo Matos dos Santos de Magalhães | Master Thesis | Open Access |
22-Jan-2021 | Sport Clube União Torreense project: A carnival every 15 days | Melo, Jéssica Schepens Pires de | Master Thesis | Open Access |
22-Dec-2022 | The impact of Covid on consumer behaviour: The product category of sauces | Beirão, Inês de Castro Côrte-Real Farinha | Master Thesis | Open Access |
10-Dec-2018 | The impact of new retail trends in the context of convenience stores | Sousa, Raquel Patrícia Matos | Master Thesis | Open Access |
24-Nov-2017 | The impact of new trends in supermarket environment: the case of the olive oil sector | Evangelista, Filipa Loja Gomes Ferreira | Master Thesis | Open Access |
22-Dec-2022 | The impact of sports sponsorship on brand equity | Nunes, Madalena Lucas de Almeida | Master Thesis | Open Access |