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Issue DateTitleAuthor(s)TypeAccess Type
27-Nov-2019Artificial intelligence applied to marketing management: Trends and projections according to specialistsBarriga, Maria Eugénia Gorjão Bertrand de SousaMaster ThesisOpen Access
27-Nov-2019Avaliação do impacto de grandes provas de corrida em LisboaCunha, Gonçalo GomesMaster ThesisOpen Access
19-Jan-2021Business plan: Lost Doc, an efficient way to find and deliver lost items to their ownersSilva, João Hugo Borges BarretoMaster ThesisOpen Access
2014A case study on international marketing: The challenge of a European fireplace company entering the Brazilian marketCosta, Felipe Martins Brand daMaster ThesisRestricted Access
22-Dec-2022Changes in consumer behavior in the purchase and consumption of the restaurant sector caused by the lockdownPisa, Vasco CostaMaster ThesisRestricted Access
2015Estádio 2.0: o futebol do futuro: estudo de caso do Sport Lisboa e Benfica e Manchester CityBarruncho, Marco António Vicente MadeiraMaster ThesisRestricted Access
22-Dec-2022Impacts of the Covid-19 pandemic: Consumer behaviour in the coffee marketVenes, AfonsoMaster ThesisOpen Access
12-Dec-2018Marketing budget optimisation: key metrics and trends, according to specialistsMagalhães, João Pedro HenriquesMaster ThesisOpen Access
27-Dec-2022Motivações das jovens sub-13 para prática de futebol feminino em PortugalPerez, Carolina PereiraMaster ThesisOpen Access
22-Dec-2022New habits of purchase and consuption in the cleaning products category after the Covid-19 lockdownsCosta, Hugo Miguel Marques daMaster ThesisRestricted Access
7-Dec-2017New trends in marketing: the impact in convenience store's atmosphereMendonça, Filipe de Amaral Pedro Bota deMaster ThesisOpen Access
24-Nov-2017New trends in store atmosphere: an application to the banking sectorSimões, Mafalda dos SantosMaster ThesisOpen Access
27-Dec-2023A prática do marketing de influência no Instagram: O papel do influenciador digitalGonçalves, Nádia Irine MendesMaster ThesisOpen Access
2017Recruiting, educating and retail customers: the case of Listerine®Paula, Tiago Filipe Aleixo daMaster ThesisOpen Access
29-Nov-2019Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival clubOliveira, Diogo Matos dos Santos de MagalhãesMaster ThesisOpen Access
22-Jan-2021Sport Clube União Torreense project: A carnival every 15 daysMelo, Jéssica Schepens Pires deMaster ThesisOpen Access
22-Dec-2022The impact of Covid on consumer behaviour: The product category of saucesBeirão, Inês de Castro Côrte-Real FarinhaMaster ThesisOpen Access
10-Dec-2018The impact of new retail trends in the context of convenience storesSousa, Raquel Patrícia MatosMaster ThesisOpen Access
24-Nov-2017The impact of new trends in supermarket environment: the case of the olive oil sectorEvangelista, Filipa Loja Gomes FerreiraMaster ThesisOpen Access
22-Dec-2022The impact of sports sponsorship on brand equityNunes, Madalena Lucas de AlmeidaMaster ThesisOpen Access
Showing results 1 to 20 of 21  next >