Browsing by Advisor Bilro, Ricardo Godinho
This table browses all dspace content
| Issue Date | Title | Author(s) | Type | Access Type |
| 25-Nov-2019 | Analysing consumers relationship with banking on social media: the influence of consumer-brand engagement and brand love10071/19422 | Silva, Mariana Pereira da | masterThesis | restrictedAccess |
| 25-Mar-2019 | Brand sabotage: managing social media and reputational crises in utility companies10071/18901 | Gonçalves, Raquel Gomes Freire | masterThesis | openAccess |
| 25-Nov-2019 | Exploring customer interaction and management response in luxury hospitality through online reviews in social media10071/19447 | Neves, Mariana Sequeira | masterThesis | restrictedAccess |
| 10-Dec-2018 | Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example10071/17883 | Nobre, Pedro Augusto Albano | masterThesis | openAccess |
| 30-Oct-2018 | Exploring the impact of "massclusivity" campaigns on brand love through online brand communities10071/18255 | Santos, Joana Fonseca dos | masterThesis | openAccess |
| 17-Dec-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744 | Fernandes, António Jorge Alvoeiro | masterThesis | openAccess |
| 21-Oct-2019 | How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush10071/19168 | Macias, Margarida Catalão Fontan | masterThesis | restrictedAccess |
| 21-Nov-2018 | A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online10071/18627 | Cabaço, Maria Rita Gonçalves Mendes Nunes | masterThesis | openAccess |
| 3-Mar-2020 | The adversities of doing business in China: why western companies fail10071/20473 | Cunha, João Luís Carrilho Fortes da | masterThesis | openAccess |
| 19-Nov-2019 | The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161 | Gonçalves, Sara Martins | masterThesis | openAccess |
| 4-Nov-2019 | The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035 | Costa, Inês Oliveira Milheiro da | masterThesis | openAccess |
| 21-Oct-2019 | The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993 | Raposo, David André Galrão | masterThesis | restrictedAccess |
