1. Repositório do Iscte – Instituto Universitário de Lisboa

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DataTítuloAutor(es)TipoAcesso
25-Nov-2019Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand loveSilva, Mariana Pereira daDissertação de MestradoAcesso Aberto
3-Out-2022Analysis of Korean wine market and exportation of galician wines to South KoreaDonapetry, Marta SantamaríaDissertação de MestradoAcesso Aberto
4-Dez-2024Artificial Intelligence in marketing: Enhancing brand loyalty through ai-powered personalization campaigns, in the fashion industryMarques, João José PontesDissertação de MestradoAcesso Aberto
30-Set-2021Beverage tourism as heritage: Whisky and heritage tourism in ScotlandMacintyre, AmandaDissertação de MestradoAcesso Aberto
29-Nov-2023Brand authenticity: Exploring antecedents and outcomes in heritage tourismFaro, Mafalda Moreira de Melo eDissertação de MestradoAcesso Restrito
25-Mar-2019Brand sabotage: Managing social media and reputational crises in utility companiesGonçalves, Raquel Gomes FreireDissertação de MestradoAcesso Aberto
20-Out-2023Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy?Guiomar, Mariana Gonzaga Esteves NunesDissertação de MestradoAcesso Aberto
20-Out-2023Como o uso da tecnologia Blockchain pode garantir originalidade de produto ao consumidor: Um estudo empíricoCraveiro, Adriana Catarina de Almeida GomesDissertação de MestradoAcesso Restrito
28-Jul-2020Consumer-brand engagement in OTC medication: Can pharmaceutical companies increase brand usage intentions by improving perceived social media activity?Mendonça, Ana Rita de OlivalDissertação de MestradoAcesso Aberto
28-Jul-2020Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increaseBaun, MaikeDissertação de MestradoAcesso Aberto
2-Dez-2022Does social commerce (s-commerce) influence Instagram buying behavior: An empirical researchBonifácio, Sara Gabriela LouroDissertação de MestradoAcesso Aberto
26-Out-2020Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approachSerras, Sara Alexandra LopesDissertação de MestradoAcesso Aberto
25-Nov-2019Exploring customer interaction and management response in luxury hospitality through online reviews in social mediaNeves, Mariana SequeiraDissertação de MestradoAcesso Aberto
10-Dez-2018Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleNobre, Pedro Augusto AlbanoDissertação de MestradoAcesso Aberto
30-Out-2018Exploring the impact of "massclusivity" campaigns on brand love through online brand communitiesSantos, Joana Fonseca dosDissertação de MestradoAcesso Aberto
5-Dez-2023Factors influencing purchase intention and loyalty towards private label productsRaposo, Rita Bárbara de Sousa Faria SimõesDissertação de MestradoAcesso Aberto
25-Jul-2023How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction?Augusto, Marta CarameloDissertação de MestradoAcesso Aberto
17-Dez-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effectsFernandes, António Jorge AlvoeiroDissertação de MestradoAcesso Aberto
21-Out-2019How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrushMacias, Margarida Catalão FontanDissertação de MestradoAcesso Aberto
30-Set-2021How to propel domestic tourism activity in an industrial city through wine tourism: A project based in the state of Aguascalientes, MexicoEspino Mendoza, SandraDissertação de MestradoAcesso Aberto
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