Mostrar resultados 1-20 de 43.
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| Data | Título | Autor(es) | Tipo | Acesso |
| 25-Nov-2019 | Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand love | Silva, Mariana Pereira da | Dissertação de Mestrado | Acesso Aberto |
| 3-Out-2022 | Analysis of Korean wine market and exportation of galician wines to South Korea | Donapetry, Marta Santamaría | Dissertação de Mestrado | Acesso Aberto |
| 29-Nov-2023 | Brand authenticity: Exploring antecedents and outcomes in heritage tourism | Faro, Mafalda Moreira de Melo e | Dissertação de Mestrado | Acesso Restrito |
| 25-Mar-2019 | Brand sabotage: Managing social media and reputational crises in utility companies | Gonçalves, Raquel Gomes Freire | Dissertação de Mestrado | Acesso Aberto |
| 20-Out-2023 | Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy? | Guiomar, Mariana Gonzaga Esteves Nunes | Dissertação de Mestrado | Acesso Aberto |
| 20-Out-2023 | Como o uso da tecnologia Blockchain pode garantir originalidade de produto ao consumidor: Um estudo empírico | Craveiro, Adriana Catarina de Almeida Gomes | Dissertação de Mestrado | Acesso Restrito |
| 28-Jul-2020 | Consumer-brand engagement in OTC medication: Can pharmaceutical companies increase brand usage intentions by improving perceived social media activity? | Mendonça, Ana Rita de Olival | Dissertação de Mestrado | Acesso Aberto |
| 28-Jul-2020 | Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increase | Baun, Maike | Dissertação de Mestrado | Acesso Aberto |
| 26-Out-2020 | Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach | Serras, Sara Alexandra Lopes | Dissertação de Mestrado | Acesso Aberto |
| 25-Nov-2019 | Exploring customer interaction and management response in luxury hospitality through online reviews in social media | Neves, Mariana Sequeira | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2018 | Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example | Nobre, Pedro Augusto Albano | Dissertação de Mestrado | Acesso Aberto |
| 30-Out-2018 | Exploring the impact of "massclusivity" campaigns on brand love through online brand communities | Santos, Joana Fonseca dos | Dissertação de Mestrado | Acesso Aberto |
| 5-Dez-2023 | Factors influencing purchase intention and loyalty towards private label products | Raposo, Rita Bárbara de Sousa Faria Simões | Dissertação de Mestrado | Acesso Restrito |
| 25-Jul-2023 | How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction? | Augusto, Marta Caramelo | Dissertação de Mestrado | Acesso Restrito |
| 17-Dez-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects | Fernandes, António Jorge Alvoeiro | Dissertação de Mestrado | Acesso Aberto |
| 21-Out-2019 | How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush | Macias, Margarida Catalão Fontan | Dissertação de Mestrado | Acesso Aberto |
| 30-Set-2021 | How to propel domestic tourism activity in an industrial city through wine tourism: A project based in the state of Aguascalientes, Mexico | Espino Mendoza, Sandra | Dissertação de Mestrado | Acesso Aberto |
| 21-Nov-2018 | A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online | Cabaço, Maria Rita Gonçalves Mendes Nunes | Dissertação de Mestrado | Acesso Aberto |
| 2-Nov-2023 | Investigating the factors of brand loyalty in e-commerce through brand engagement and brand switching behavior | Have, Renske Marije Ten | Dissertação de Mestrado | Acesso Aberto |
| 26-Out-2021 | Marketing plan for FOREO: Introducing the innovative skincare brand in the Netherlands | Alders, Thirza Jacqueline Anna Martens | Dissertação de Mestrado | Acesso Restrito |
