Percorrer por assunto Luxury fashion
Mostrar resultados 1-11 de 11.
| Data | Título | Autor(es) | Tipo | Acesso |
| 28-Jul-2020 | «Cool is the new Black»: an investigation of some drivers and outcomes of brand coolness in luxury fashion realm and analysis of the influence of power distance on the perception of coolness across three cultural identities: anglo-saxon, lusophone and post-soviet | Maximova, Alina | Dissertação de Mestrado | Acesso Aberto |
| 2014 | The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil | de Araújo, C.; Loureiro, S. M. C. | Artigo | Acesso Aberto |
| 22-Nov-2024 | Exploring attitude and purchase intentions on luxury fashion counterfeiting: Application of the theory of planned behavior | Miranda, Bruno Alexandre Marinho | Dissertação de Mestrado | Acesso Aberto |
| 6-Dez-2024 | From pixels to purchase: Analysing perceived value and willingness to purchase of AI-generated luxury fashion | Matias, Margarida de Brito | Dissertação de Mestrado | Acesso Restrito |
| 18-Dez-2023 | How does social media marketing impact brand loyalty in the luxury fashion industry in Portugal? | Capela, Ricardo | Dissertação de Mestrado | Acesso Restrito |
| 2024 | Luxury fashion brand coolness: Niche versus mass cool | Aleem, A.; Loureiro, S. M. C.; Breazeale, M. | Artigo | Acesso Aberto |
| 23-Nov-2020 | Marketing digital e marcas de luxo | Barrau, Teresa Raquel Leiria da Silva | Dissertação de Mestrado | Acesso Aberto |
| 14-Dez-2023 | O papel das redes sociais online na criação do primeiro unicórnio Português: Caso Farfetch | Batista, Diogo Miguel Francisco | Dissertação de Mestrado | Acesso Aberto |
| 2024 | Sustainability and luxury fashion: Generation Z´s perspective | Rosado-Pinto, F.; Jordão, C. | Objecto de Conferência | Acesso Aberto |
| 27-Jul-2023 | The impact of the resource-based view and sustainability on the luxury fashion: A bibliometric review analysis | Costa, Júlia Ferraz Fonseca e | Dissertação de Mestrado | Acesso Aberto |
| 21-Dez-2022 | The use of artificial intelligence in luxury fashion retail: The use of robots and virtual assistants to increase purchase intention in physical stores | Vitória, Mariana Lazáro | Dissertação de Mestrado | Acesso Aberto |
