Please use this identifier to cite or link to this item:
|Title:||Medical tourism: how lobby servicescape may influence customers’ image and pleasure|
|Authors:||Loureiro, S. M. C.|
Ferreira, E. S.
|Publisher:||Universidade de Aveiro|
|Abstract:||Medical tourism has become of increasing interest for both researchers and managers in 21st century. However, how lobby servicescape influences customer’s image and pleasure is not well understood. To contribute to address this gap, this study aims to explore the effect of three factors of servicescape on customers’ image and pleasure. So, a sample of 332 fully completely questionnaires were employed to test the proposed model. Findings reveal servicescape as an effective antecedent of customer’s image and pleasure. Finally, the article also attempts to provide managerial implications and suggests further research.|
|Appears in Collections:||BRU-RN - Artigo em revista científica nacional com arbitragem científica|
Files in This Item:
|post_print_MEDICAL_TOURISM_HOW_LOBBY_SERVICESCAPE_MAY_INFLUENCE__final_pdf||782.38 kB||Adobe PDF||View/Open Request a copy|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.