Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/8393
Autoria: | Loureiro, S. M. C. Ferreira, E. S. |
Data: | 2014 |
Título próprio: | Medical tourism: how lobby servicescape may influence customers’ image and pleasure |
Volume: | 21/22 |
Paginação: | 23-32 |
ISSN: | 1645-9261 |
Palavras-chave: | Servicescape Pleasure Image Medical tourism |
Resumo: | Medical tourism has become of increasing interest for both researchers and managers in 21st century. However, how lobby servicescape influences customer’s image and pleasure is not well understood. To contribute to address this gap, this study aims to explore the effect of three factors of servicescape on customers’ image and pleasure. So, a sample of 332 fully completely questionnaires were employed to test the proposed model. Findings reveal servicescape as an effective antecedent of customer’s image and pleasure. Finally, the article also attempts to provide managerial implications and suggests further research. |
Arbitragem científica: | Sim |
Acesso: | Acesso Embargado |
Aparece nas coleções: | BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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post_print_MEDICAL_TOURISM_HOW_LOBBY_SERVICESCAPE_MAY_INFLUENCE__final_pdf Restricted Access | 782,38 kB | Adobe PDF | Ver/Abrir Request a copy |
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