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http://hdl.handle.net/10071/6953
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Title: Cognitive consequences of motivational orientation: Perceived similarity between objects
Authors: Nussinson, Ravit
Seibt, Beate
Hafner, Michael
Strack, Fritz
Keywords: Approach/avoidance
Motivation
Similarity
Global
Local
Processing style
Issue Date: Sep-2011
Publisher: Elsevier
Abstract: Recent findings suggest that the unconscious activation of the motivational orientations of approach and avoidance is accompanied by the adoption of a more global and a more local processing style, respectively. A global processing style, in turn, is assumed to instigate a focus on similarities whereas a local processing style is assumed to instigate a focus on differences. Integrating these two ideas, the present research examines the hypothesis that participants under approach perceive objects as more similar to each other than participants under avoidance. To test this assumption, we induced the two motivational orientations and elicited judgments of similarities (Experiments 1 and 2) and differences (Experiment 2) for pairs of pictures. Results confirmed the hypothesis. We propose that the relative attunement to similarities/differences under approach/avoidance is functional because it allows for a flexible conceptualization of the environment/an ability to discern slight deviations from what is expected
Description: WOS:000295862900005 (Nº de Acesso Web of Science)
“Prémio Científico ISCTE-IUL 2012”
Peer reviewed: Sim
URI: http://hdl.handle.net/10071/6953
ISSN: 0001-6918
Publisher version: The definitive version is available at: http://dx.doi.org/10.1016/j.actpsy.2011.05.003
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

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