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http://hdl.handle.net/10071/5679
acessibilidade
Title: Franchising - Iberian companies internationalization
Authors: Pedro, Maria Isabel
Ferreira, José António
Coelho, Manuel Pacheco
Ferreira, Manuel Alberto M.
Keywords: Franchising
Internationalization
Organizational theory
Entrepreneurship
Issue Date: 2008
Publisher: Slovak University of Technology
Abstract: A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded that are some relevant variables to be considered in the internationalization such as age, dimension, bond, dispersion, structure of the network and some variable connected with environment and motivational factors.
Peer reviewed: Sim
URI: http://hdl.handle.net/10071/5679
ISSN: 1337-6365
Appears in Collections:DM-RI - Artigos em revistas científicas internacionais

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