Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/31096
Autoria: | Costa, P. Rodrigues, H. |
Data: | 2023 |
Título próprio: | The ever-changing business of e-commerce-net benefits while designing a new platform for small companies |
Título da revista: | Review of Managerial Science |
Volume: | N/A |
Referência bibliográfica: | Costa, P., & Rodrigues, H. (2023). The ever-changing business of e-commerce-net benefits while designing a new platform for small companies. Review of Managerial Science. https://dx.doi.org/10.1007/s11846-023-00681-6 |
ISSN: | 1863-6683 |
DOI (Digital Object Identifier): | 10.1007/s11846-023-00681-6 |
Palavras-chave: | E-commerce Net benefits Game dynamics User satisfaction Small and medium size enterprises Business-to-business |
Resumo: | Electronic commerce has allowed businesses to grow globally by breaking down barriers that many believed could not be overcome. Although large companies often outperform small and medium-sized businesses, e-commerce allows them to compete with them in some areas. Surprisingly, there is a lack of theoretical evidence regarding e-commerce net benefits for a small and medium-sized business that operates in the context of Business-to-Business. We expand the previous model of information system success by analyzing the role of game dynamics and user satisfaction in the intention to use e-commerce and its net benefits in the success of the new e-commerce platform. To help predict the success of a new e-commerce platform we collect 522 responses from a pool of clients of a small company that sells products to Hotels, Restaurants, and Cafes. Ease of use is the main variable that affects customer satisfaction and their intention to use e-commerce The company will only achieve e-commerce net benefits if these conditions are met. The results contribute to a better understanding of e-commerce net benefits while developing a new e-commerce platform and provide valuable practical contributions for small companies that have limited marketing and information systems. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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article_97164.pdf | 1,11 MB | Adobe PDF | Ver/Abrir |
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