Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/30820
Autoria: | Guerreiro, J. Loureiro, S. M. C. |
Data: | 2020 |
Título próprio: | How artificial intelligence in smart devices affects customer-brand relationships |
Título e volume do livro: | European Academy of Management Conference, EURAM 2020 |
Referência bibliográfica: | Guerreiro, J., & Loureiro, S. M. C. (2020). How artificial intelligence in smart devices affects customer-brand relationships. European Academy of Management Conference, EURAM 2020. EURAM. http://hdl.handle.net/10071/30820 |
ISSN: | 0000-0000 |
ISBN: | 978-2-9602195-2-4 |
Resumo: | This paper explores how customer-brand relationships are built during the interaction of users with artificial intelligence (AI) enabled smart devices. Although the market of smart devices and AI-enabled technology is still in its infancy, such interactions will develop to become an important part of our daily activities. Such AI agents, will help consumers to perform their daily activities, to decide on the products that may fit them better and even engage in thoughtful discussions regarding consumer’s beliefs and values. Therefore, understanding what may drive consumers to approach or avoid, maintain or terminate, enhance or not a relationship with an AI agent is of particular important for the future. The Attachment-Aversion (AA) theory is used to propose and test a conceptual model of how AI in smart devices may affect customer-brand relationships. Results show that enriching the self has the highest effect on AA relationships and on motivational strength to continue the relation. The paper concludes by discussing the findings and highlighting the main theoretical and managerial contributions of the study. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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conferenceObject_77612.pdf | 293,44 kB | Adobe PDF | Ver/Abrir |
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