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http://hdl.handle.net/10071/3048
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Title: Proposing a model for foreign market selection in the ground engineering slurries industry: the special case of Ground Tech
Authors: Correia, Jorge Filipe de Jesus Sousa
Orientador: Bernardino, Luís
Keywords: International business
International management
International marketing
Foreign market selection
Issue Date: 2009
Citation: CORREIA, Jorge Filipe de Jesus Sousa - Proposing a model for foreign market selection in the ground engineering slurries industry: the special case of Ground Tech [Online]. Lisbon: ISCTE, 2009. Master Thesis. [Consult. Day Month Year] Available at:<http://hdl.handle.net/10071/3048>.
Abstract: SMEs that develop their business in niche markets need to look to opportunities in other markets (foreign countries) in order to be able to sustain overtime the business growth. This work proposes a model for foreign market selection in the industry of Ground Engineering soil stabilisation slurries. This study based on the Hollensen’s international market selection model, the author proposes an adapted and expanded model for foreign market selection. Above all, the aim of this work is to propose a practical implementation of the model in order to support decision making for foreign market selection.
As PME’s que desenvolvem o seu negócio num nicho de Mercado, precisam de procurar oportunidades em outros mercados (países estrangeiros) no sentido de garantir um crescimento sustentado do negócio ao longo do tempo. Este trabalho, propõe um modelo para selecção de mercados internacionais, na indústria dos fluidos de estabilização de solo para uso em Geotecnia. Com base no modelo de selecção de mercados internacionais de Hollensen, o autor propõe um modelo adaptado e expandido para selecção de mercados internacionais. Acima de tudo, o objectivo deste trabalho é propor uma implementação prática do modelo no sentido de suportar a decisão de selecção de mercados internacionais.
Description: JEL Classification : M10 - Business Administration, General; M16 – Business Administration, International Business Administration
URI: http://hdl.handle.net/10071/3048
Designation: Mestrado em Gestão Internacional
Appears in Collections:T&D-DM - Dissertações de mestrado

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