Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/26619
Autoria: | Neto, J. C. Filipe, J. Caleiro, A. Sant'Anna, A. |
Data: | 2022 |
Título próprio: | Confirmation bias in innovation decision-making |
Título da revista: | RECIMA21: Revista Científica Multidisciplinar |
Volume: | 3 |
Número: | 7 |
Referência bibliográfica: | Neto, J. C., Filipe, J., Caleiro, A., & Sant'Anna, A. (2022). Confirmation bias in innovation decision-making. RECIMA21: Revista Científica Multidisciplinar, 3(7), e371744. http://dx.doi.org/10.47820/recima21.v3i7.1744 |
ISSN: | 2675-6218 |
DOI (Digital Object Identifier): | 10.47820/recima21.v3i7.1744 |
Palavras-chave: | Behavioral economics Neuroeconomics Confirmation bias |
Resumo: | Potential innovators need to overcome many challenges. One such challenge is confirmation bias in decision-making. Human evolution has programmed the brain to act quickly in the face of a threat in the environment. In this way, thinking and (instantaneously) acting rationally is almost impossible for most people. This causes several negative effects on decision-making, notably cognitive biases. For example, an entrepreneur who wants to launch a new product on the market tends to convince herself/himself that her/his product is innovative, ignoring evidence to the contrary, this being a confirmation bias. An innovative analysis of the causes and consequences of the confirmation bias in innovation decision-making is the main goal of this article. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
---|---|---|---|
article_89892.pdf | 275,51 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.