Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/26469
Autoria: Pesqueira, A.
Sousa, M.
Editor: George Leal Jamil
Fernanda Ribeiro
Armando Malheiro da Silva
Sérgio Maravilhas Lopes
Data: 2020
Título próprio: Pharmaceuticals and life sciences: Role of competitive intelligence in innovation
Título e volume do livro: Handbook of research on emerging technologies for effective project management
Referência bibliográfica: Pesqueira, A., & Sousa, M. (2020). Pharmaceuticals and life sciences: Role of competitive intelligence in innovation. EM George Leal Jamil, Fernanda Ribeiro, Armando Malheiro da Silva, Sérgio Maravilhas Lopes (Eds.). Handbook of research on emerging technologies for effective project management. IGI Global. 10.4018/978-1-5225-9993-7.ch014
ISBN: 9781522599937
DOI (Digital Object Identifier): 10.4018/978-1-5225-9993-7.ch014
Palavras-chave: Competitive intelligence
Inovação Innovation
Organization
Conhecimento -- Knowledge
Knowledge profiles
Pharma industry
Resumo: This chapter goal is to analyze the concepts of innovation, knowledge and competitive intelligence (CI). Besides these concepts, the focus will be on the role of innovation profiles defined by Sousa (2009, 2013). The innovation profiles include the creation, capture, organization, and integration of knowledge into the innovation process. The CI variable will be analyzed demonstrating the potential for creating a context of competition for companies. A case study is presented about the pharmaceutical (pharma) industry with the application of the concepts of competitive intelligence, knowledge, and innovation to a real context. Keywords: Competitive Intelligence, Innovation, Organization, Knowledge, Knowledge Profiles, Pharma industry.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:BRU-CLI - Capítulos de livros internacionais

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