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Author(s): Pesqueira, A.
Sousa, M.
Editor: George Leal Jamil
Fernanda Ribeiro
Armando Malheiro da Silva
Sérgio Maravilhas Lopes
Date: 2020
Title: Pharmaceuticals and life sciences: Role of competitive intelligence in innovation
Book title/volume: Handbook of research on emerging technologies for effective project management
Reference: Pesqueira, A., Sousa, M. (2020). Pharmaceuticals and life sciences: Role of competitive intelligence in innovation. EM George Leal Jamil, Fernanda Ribeiro, Armando Malheiro da Silva, Sérgio Maravilhas Lopes (Eds.). Handbook of research on emerging technologies for effective project management. IGI Global. 10.4018/978-1-5225-9993-7.ch014
ISBN: 9781522599937
DOI (Digital Object Identifier): 10.4018/978-1-5225-9993-7.ch014
Keywords: Competitive intelligence
Inovação Innovation
Conhecimento -- Knowledge
Knowledge profiles
Pharma industry
Abstract: This chapter goal is to analyze the concepts of innovation, knowledge and competitive intelligence (CI). Besides these concepts, the focus will be on the role of innovation profiles defined by Sousa (2009, 2013). The innovation profiles include the creation, capture, organization, and integration of knowledge into the innovation process. The CI variable will be analyzed demonstrating the potential for creating a context of competition for companies. A case study is presented about the pharmaceutical (pharma) industry with the application of the concepts of competitive intelligence, knowledge, and innovation to a real context. Keywords: Competitive Intelligence, Innovation, Organization, Knowledge, Knowledge Profiles, Pharma industry.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-CLI - Capítulos de livros internacionais

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