Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/24437
Autoria: | Rebelo, R. Ramalho, N. C. Falcão, P. F. |
Editor: | Borges, A. P., and Vieira, E. |
Data: | 2020 |
Título próprio: | Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks? |
Paginação: | 55 - 56 |
Título do evento: | International Conference on Applied Business and Management (ICABM2020) |
ISSN: | 2184-7428 |
ISBN: | 978-989-54164-2-4 |
Palavras-chave: | Reputation Banking Social media |
Resumo: | Purpose: Reputation is a critical asset for finance and banking organizations where the mere suspicion of a problem suffices to trigger media turmoil with high risk of market share losses. Investing in media to build reputation has been therefore a priority for banks. However, another source of reputation may stem from direct front-office contact and it is yet unknown to which extent it plays a role when confronted with the widespread social and mass media reach. This study aims at testing the extent of the importance of customer-based reputation, as against media-based reputation, in explaining customer outcomes. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_84862.pdf | Versão Editora | 199,4 kB | Adobe PDF | Ver/Abrir |
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