Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/23553
Autoria: | Santos, M. J. P. L. dos. Mota, M. Ferreiro, M. F. Ahmad, N. Ahmed, R. R. Santos, C. M. Silva, E. |
Editor: | Kantola, J. I., and Nazir, S. |
Data: | 2019 |
Título próprio: | Assessing the sustainability of crowdfunding in social media and Google trends |
Volume: | 961 |
Paginação: | 189 - 196 |
Título do evento: | Proceedings of the AHFE 2019 International Conference on Human Factors, Business Management and Society, and the AHFE International Conference on Human Factors in Management and Leadership |
ISBN: | 978-3-030-20154-8 |
DOI (Digital Object Identifier): | 10.1007/978-3-030-20154-8_18 |
Palavras-chave: | Business models Crowdfunding Google trends Social media Social media analytics Sustainability |
Resumo: | This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | DINÂMIA'CET-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_61623.pdf | Versão Aceite | 300,52 kB | Adobe PDF | Ver/Abrir |
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