Skip navigation
Logo
User training | Reference and search service

Library catalog

Retrievo
EDS
b-on
More
resources
Content aggregators
Please use this identifier to cite or link to this item:

acessibilidade

http://hdl.handle.net/10071/17945
acessibilidade
Title: Analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework
Authors: Barroso, R.
Ferreira, F.
Meidute-Kavaliauskiene, I.
Banaitienė, N.
Falcão, P.
Rosa, A.
Keywords: Small and medium-sized enterprises (SMEs)
E-commerce
Decision support systems
Fuzzy cognitive map (FCM)
Issue Date: 2019
Publisher: Vilnius Gediminas Technical University
Abstract: The increasing use of information technology in enterprises’ daily operations has led to multiple innovative ways to run a business, including electronic commerce (hereafter, e-commerce). However, firms with fewer resources, such as small and medium-sized enterprises (SMEs), are more reluctant to use electronic channels during transactions. This aversion to contemporary business models is a result of these companies’ lack of knowledge and capabilities regarding e-commerce. To improve their businesses, SMEs’ managers and decision makers could benefit from a methodological framework that fosters a deeper understanding of the determinants of e-commerce. This study sought to explore the use of fuzzy cognitive mapping to address this need. The results are grounded in the knowledge and experience of a panel of experts in e-commerce. The fuzzy cognitive map (FCM) developed shows that entrepreneur profile, market, operational management, marketing and promotions, website and digital platform, and products present the highest centrality indices as determinants of SME e-commerce. The findings offer a better understanding of the cause-and-effect relationships between these determinants. The advantages, limitations, and shortcomings of our constructivist proposal are also discussed.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/17945
DOI: 10.3846/tede.2019.9386
ISSN: 2029-4913
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-59550
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
acessibilidade
File Description SizeFormat 
Barroso et al. (2019).pdfVersão Editora483.56 kBAdobe PDFView/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.