Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/16588
Autoria: | Nave, M. Rita, P. Guerreiro, J. |
Data: | 2018 |
Título próprio: | A decision support system framework to track consumer sentiments in social media |
Volume: | 27 |
Número: | 6 |
Paginação: | 693 - 710 |
ISSN: | 1936-8623 |
DOI (Digital Object Identifier): | 10.1080/19368623.2018.1435327 |
Palavras-chave: | Sentiment analysis Text mining Decision support system Social media Tourist destination |
Resumo: | With the evolution of web 2.0 and social networks, customers and companies’ online interaction is growing at a fast pace, containing valuable insights about consumers’ expectations that should be monitored and explored in a day-to-day basis. However, such information is highly unstructured and difficult to analyze. There is an urgent need to set up transparent methods and processes to integrate such information in the tourism industry technological infrastructure, especially for small firms that are unable to pay for expensive services to monitor their online reputation. The current paper uses a text mining and sentimental analysis technique to structure online reviews and present them on a decision support system with two different dashboards to assist in decision-making. Such system may help managers develop new insights and strategies aligned with consumers’ expectations in a much more flexible and sustainable pace. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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POST-PRINT VERSION.pdf | Pós-print | 1,14 MB | Adobe PDF | Ver/Abrir |
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