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http://hdl.handle.net/10071/16485
acessibilidade
Title: Key performance indicators for improving a CRM implementation
Authors: Fernandes, S. M.
Coutinho, C.
Keywords: CRM
Salesforce
KPIs improvement
Issue Date: 2017
Publisher: IEEE
Abstract: This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
Peer reviewed: yes
URI: https://ciencia.iscte-iul.pt/id/ci-pub-45402
http://hdl.handle.net/10071/16485
DOI: 10.1109/ICE.2017.8280046
ISBN: 978-1-5386-0774-9
Appears in Collections:ISTAR-CRI - Comunicações a conferências internacionais

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