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http://hdl.handle.net/10071/14539
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Title: Bollywood in Portugal: watching and dancing practices in the construction of alternative cultural identities
Other Titles: Bollywood em portugal: a construção de identidades culturais alternativas entre audiências e praticantes de dança
Authors: Lourenço, I.
Keywords: Consumption
Portugal
India
Bollywood
Cinema
Dance
Neo-Orientalism
Issue Date: 2017
Publisher: Centro em Rede de Investigação em Antropologia
Abstract: The impact of Bollywood cinema among Portuguese viewers is an unknown reality in the surrounding society. Usually associated to the communities of Indian origin, the consumption of this kind of cinema also occurs among people from various sectors of the Portuguese population that although not related to each other, have in common the habit of watching Indian films in private, away from the suspicious and stereotyped looks from their relatives and friends. In the meantime, Bollywood dance, the performance inspired by the Hindi cinema choreographies, is growing. The increase of its practitioners reveals an interest in cultural references associated with India and its popular culture, functioning Bollywood dance as an alternative dance practice, generating wellbeing. This paper focuses on the anthropological analysis of both popular Indian cinema audiences and the increasing practice of Bollywood dance in Portugal, exploring the processes of demand for wellbeing based on cultural references from Indian popular culture. Although with different features, these two ethnographic examples represent creative and alternative cultural processes, through which new identities arise, framed in old orientalist ideas.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/14539
DOI: 10.4000/etnografica.4863
ISSN: 0873-6561
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-39891
Appears in Collections:CRIA-RN - Artigos em revistas científicas nacionais com arbitragem científica

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