Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/12851
Autoria: | Loureiro, S. M. C. Sarmento , E. M. Lopes, R. Jin, K. N. |
Data: | 2015 |
Título próprio: | Feeling better while waiting: hospital lobby in Portugal and South Korea |
Volume: | 5 |
Número: | 2 |
Paginação: | 58 - 72 |
ISSN: | 2463-4522 |
DOI (Digital Object Identifier): | 10.14707/ajbr.150017 |
Palavras-chave: | Ambient factor Design factor Social factor Perceived quality Pleasurefeeling Medical tourism |
Resumo: | This study aims to explore the effect of three factors of Servicescape on customers’ emotion, perceived quality and image. The proposed model was tested in medical tourism context in Portugal and S. Korea, using a sample of 359fully completed questionnaires. Findings reveal that ambient and design are the most important factors in formation Servicescape itself in the case of Portugal hospitals and design and social factors in the case of S. Korea hospitals. Servicescape is an effective antecedent of customer image, perceived quality and pleasure-feeling. Finally, the article also provides managerial implications and suggests avenues for further research. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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feeling_better__Asian_journal_of_buiness_research__2015_ajbr150017.pdf | Versão Editora | 598,67 kB | Adobe PDF | Ver/Abrir |
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