Committing Millennials towards recycling and environmental preservation

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/12158

Autoria:	Loureiro, S. M. C. Kaufmann, H. R.
Data:	2016
Título próprio:	Committing Millennials towards recycling and environmental preservation
Volume:	22
Número:	2
Paginação:	224 - 237
ISSN:	1049-6491
DOI (Digital Object Identifier):	10.1080/10496491.2016.1121736
Palavras-chave:	Affective commitment Environmental preservation Millennials Pleasant arousal Portugal Promotion Self-expressive recycling Societal marketing
Resumo:	The purpose of this study is to analyze antecedents and consequences of affective commitment toward recycling and environmental preservation. The study hypothesizes that individuals whose recycling and environmental preservation has great meaning for their inner self and a positive influence on the way others see them will be more committed to recycling. A sample of 364 individuals was used to test the model. Findings reveal the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment. Committed individuals seem to be more willing to sacrifice for the cause and spread the word in its favor
Arbitragem científica:	yes
Acesso:	Acesso Embargado
Aparece nas coleções:	BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica