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http://hdl.handle.net/10071/12158
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Title: Committing Millennials towards recycling and environmental preservation
Authors: Loureiro, S. M. C.
Kaufmann, H. R.
Keywords: Affective commitment
Environmental preservation
Millennials
Pleasant arousal
Portugal
Promotion
Self-expressive recycling
Societal marketing
Issue Date: 2016
Publisher: Routledge/Taylor and Francis
Abstract: The purpose of this study is to analyze antecedents and consequences of affective commitment toward recycling and environmental preservation. The study hypothesizes that individuals whose recycling and environmental preservation has great meaning for their inner self and a positive influence on the way others see them will be more committed to recycling. A sample of 364 individuals was used to test the model. Findings reveal the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment. Committed individuals seem to be more willing to sacrifice for the cause and spread the word in its favor
Peer reviewed: yes
URI: http://hdl.handle.net/10071/12158
DOI: 10.1080/10496491.2016.1121736
ISSN: 1049-6491
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-25899
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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