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acessibilidade

http://hdl.handle.net/10071/11811
acessibilidade
Title: A framework to analyse the effect of hotel websites stimuli on emotions, attitude and intentions moderated by sensory curiosity; language of instruction; classification of hotel; and annual income of customer
Authors: Sarkar, B.
Loureiro, S. M. C.
Keywords: Hotel websites
Tourism
Pleasure
Arousal
S-O-R model
Customer satisfaction
Purchase intention
Issue Date: 2013
Publisher: ESGHT-Universidade do Algarve
Abstract: The present study reviews the literature about the S–O–R framework and proposes an extending model regarding attitude and behavioral intentions as responses. Additionally, the model hypothesizes that sensory curiosity, language of instruction, classification of Hotel, and annual income of customer moderate the relationships between atmospheric cues and consumers’ emotional reactions. The proposed model should be tested using two samples. One sample should gather consumers who have experience of using and booking in hotel websites. Another sample, a group of control, should be composed of people with no experience in using the hotel website for booking.
Peer reviewed: yes
URI: http://tmstudies.net/index.php/ectms/issue/view/17
https://ciencia.iscte-iul.pt/public/pub/id/13151
http://hdl.handle.net/10071/11811
ISBN: 978-989-8472-25-0
ISSN: 2182-8466
Appears in Collections:DMOG-CRN - Comunicações a conferências nacionais

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