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Title: Entrenamiento en habilidades sociales y responsabilidad social corporativa: estudio de un caso
Authors: Leon-Rubio, J. M.
Leon-Perez, J. M.
Herrera, I.
de la Corte, C.
Keywords: Habilidades sociales
Responsabilidad social corporativa
Empatía cognitiva
Empatía emocional
Diseño cuasiexperimental
Issue Date: 2013
Publisher: Colegio Oficial de Psicologia - Andalucia Occidental
Abstract: This paper addresses the effectiveness of social skills training for the acquisition and improvement of communication skills required in the implementation and development of corporate social responsibility strategies in a SME (Small and Medium Enterprise). A quasi-experimental pre-post design was used, in which 56 senior and middle managers of such enterprise were trained (experimental group), while the comparison group was composed by 28 workers in the same job position at another company in the same productive sector and similar demographic composition. Results showed that scores of trained participants in both adoption of the other-party perspective and empathetic interest scales were higher after than before training. Their scores after training were also higher than those obtained by the comparison group in both variables as well as on an empathy heteroevaluation measure based on semantic differential. Findings and its practical implications for implementing and developing social responsibility strategies are discussed.
Peer reviewed: yes
ISSN: 0213-3334
Publisher version: The definitive version is available at:
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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