http://hdl.handle.net/10071/5808 2026-04-20T06:25:25Z http://hdl.handle.net/10071/8507 Título próprio: Neuroeconomics: decisions in extreme situations Autoria: Chavaglia, J. N.; Filipe, J. A.; Ferreira, M. A. M.; Caleiro, A. Resumo: The role of the electorate has been confirmed as fundamental to the development of democratic countries. However, governments and large corporations have increasingly intervened in the decision-making capacity of the voters who are now seen as “customers”. This is the starting point for this article that will discuss the power of external influence in the decision-making process of the act the polling day and the importance of the context effect in the decision-making process of individuals. 2015-01-01T00:00:00Z