http://hdl.handle.net/10071/15088 2026-04-13T18:22:21Z 2026-04-13T18:22:21Z Fernandes, E. Moro, S. Cortez, P. http://hdl.handle.net/10071/34418 2025-05-19T14:24:38Z 2024-01-01T00:00:00Z

Título próprio: Towards a news recommendation system to increase reader engagement through newsletter content personalization Autoria: Fernandes, E.; Moro, S.; Cortez, P. Resumo: In the big data era, recommendation systems (RS) play a pivotal role to overcome information overload. In the digital landscape publishers need to optimize their editorial strategies to increase reader engagement and digital revenue. Newsletters emerged as an important conversion channel to engage readers as they provide a personalized experience by building habits. However, the lack of human resources and the need for more content assertiveness per reader lead publishers to search for an advanced analytics solution. We address this problem by proposing a research agenda on news recommendation algorithms inspired in the table d’hôte approach and the concept of ‘personalized diversity’. Thus, the reader receives a personalized newsletter where he can discover informative and surprising content. The goal is to offer a self-contained package that retains readers, increases loyalty and consequently, the propensity to subscribe. A live controlled experiment with readers from the Portuguese newspaper Público was performed and a new approach is proposed. We study the effects of content recommendations on the behavior of newsletter subscribers. Findings reveal that serendipitous content tends to increase reader engagement. Finally, we propose a table d’hôte approach and new challenges are identified for future research.

2024-01-01T00:00:00Z http://hdl.handle.net/10071/19841 2020-02-11T02:13:57Z 2019-01-01T00:00:00Z

Título próprio: Technopolitics in Urban Regeneration: Co-creating Public Spaces Editor: Paio, Alexandra; Cardoso, Ana Carolina; Farias, Ana Carolina; Graça, Ana Catarina; Pomesano, Laura Descrição: Em colaboração com a Câmara Municipal de Cascais

2019-01-01T00:00:00Z Eloy, Sara Reis, Joaquim Dias, Miguel Ricardo, Rui Lopes, Pedro Canilho, Paulo Reis, Rúben Moural, Ana http://hdl.handle.net/10071/7225 2021-11-08T11:20:14Z 2014-05-16T00:00:00Z

Título próprio: Gramáticas de Forma para Transformação Urbana Autoria: Eloy, Sara; Reis, Joaquim; Dias, Miguel; Ricardo, Rui; Lopes, Pedro; Canilho, Paulo; Reis, Rúben; Moural, Ana

2014-05-16T00:00:00Z Roldão, Victor Sequeira http://hdl.handle.net/10071/1422 2021-11-08T10:51:16Z 1998-01-01T00:00:00Z

Título próprio: Melhorar o desempenho da empresa: medidas de avaliação Autoria: Roldão, Victor Sequeira Resumo: Este texto pretende sugerir algumas medidas de avaliação de desempenho susceptíveis de avaliação por empresas que competem (ou pretendem competir) nos mercados internacionais, sempre em função do contexto e de objectivos. Descrição: Série II

1998-01-01T00:00:00Z