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Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
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AirBnB and brands_Draft_final.pdf
(421.03 KB)
Date
2020
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Author(s)
Schivinski, B.
Langaro, D.
Fernandes, T.
Guzmán, F.
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Coadvisor
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Publisher
Palgrave McMillan
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