On the use of discounted cash flow method on the customer valuation

dc.contributor.authorPortela, S.
dc.contributor.authorMenezes, R.
dc.date.accessioned2017-07-13T10:55:01Z
dc.date.available2017-07-13T10:55:01Z
dc.date.issued2011
dc.date.updated2017-07-13T10:54:29Z
dc.description.abstractThe Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described.por
dc.distributionInternacionalpor
dc.identifier.issn2047-0916por
dc.identifier.urihttps://ciencia.iscte-iul.pt/id/ci-pub-8961
dc.identifier.urihttp://hdl.handle.net/10071/13990
dc.journalInternational Journal of Latest Trends in Finance and Economics Sciencespor
dc.language.isoengpor
dc.number1por
dc.pagination12-15por
dc.peerreviewedyespor
dc.publicationstatusPublicadopor
dc.publisherExcellingTech Publisherpor
dc.rightsopen accesspor
dc.titleOn the use of discounted cash flow method on the customer valuationpor
dc.typearticleen_US
dc.volume1por
degois.publication.firstPage12por
degois.publication.issue1por
degois.publication.lastPage15por
degois.publication.titleInternational Journal of Latest Trends in Finance and Economics Sciencespor
dspace.entity.typePublicationen

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