Digital accessibility in multinational enterprises: A meta study

Abstract

Ever since the ratification of Directive 2016/2102 (Web Accessibility Directive) and EU Directive 2019/882 (European Accessibility Act), digital accessibility has been gaining in importance for public administration and business within the European Union. Furthermore, the role of companies has changed during the last decades and the concept of corporate social responsibility has become increasingly relevant for multinational enterprises. As one aspect of Corporate Social Responsibility, digital accessibility can bring a lot of advantages, for example by driving innovation or by enhancing a company's brand. Therefore, even companies that do not have to meet legal requirements should act with digital accessibility in mind as one part of their Corporate Social Responsibility Strategy. In the current literature and legal regulations, digital accessibility is mostly described as a technical issue, while organizational, structural aspects, and managerial tasks within the implementation of digital accessibility are ignored. By reviewing current literature, this meta-study shows the relevance of digital accessibility for multinational companies, explains why the implementation of digital accessibility cannot only be considered from a technical point of view and discusses initial approaches to examine the integration of digital accessibility into company-wide processes.